indian-readership-survey
The Hindu

It added 5,47,000 readers over Q1 to register a total readership of 67,73,000 in Q2 nationally

exchange4media Staff Aug 19, 2019 8:43 AM

IRS

Reach of Print, Television, Radio and Cinema vis-à-vis the previous IRS quarter largely remains unchanged

exchange4media Staff Aug 14, 2019 4:10 PM

Print

The Indian Newspaper Society has requested the government to withdraw the 10% customs duty on newsprint; industry leaders say the Budget decision will lead to increase in cover price & ad rates  

Neethu Mohan Jul 9, 2019 9:21 AM

e4mrecap

We bring you a roundup of the news making headlines this past week

exchange4media Staff May 18, 2019 9:37 AM

Aroon Purie

Aroon Purie, Chairman and Editor-in-Chief, India Today Group, talks to exchange4media about the growth story of the magazine and the way ahead

Tasmayee Laha Roy May 17, 2019 8:23 AM

Kumar

MV Shreyams Kumar, Joint Managing Director, Mathrubhumi speaks to exchange4media about the growth of Print, regional publications and predictions for the next year

Neethu Mohan May 6, 2019 8:53 AM

e4mrecap

We bring you a roundup of the news making headlines this past week

exchange4media Staff May 4, 2019 9:31 AM

Print

A comparison of figures from both the readership surveys shows that Internet and Print have complimented each other to grow further

Tasmayee Laha Roy May 3, 2019 8:30 AM

Raj Jain

The Indian Readership Survey figures will have a beneficial impact on the attractiveness of Print and thereby revenues, Jain, CEO, Times Group tells exchange4media

Anjali Thakur May 2, 2019 8:20 AM

lokmat

In the west region, not many changes have been observed in terms of readership in Maharashtra and Gujarat

exchange4media Staff May 1, 2019 8:45 AM

Sakal

Increasing readership will give advertisers more reasons to invest in Print, Jadhav, CEO, Sakal Media Group, tells exchange4media

Noel Dsouza May 1, 2019 8:22 AM

Vikatan

With IRS numbers finally out, planners and media marketing heads are going to take Print more seriously than ever before, says B Srinivasan, Managing Director, Vikatan Group

Neethu Mohan Apr 30, 2019 9:09 AM

AshishBhasinIRS

Bhasin, CEO, Greater South and Chairman & CEO - India, Dentsu Aegis Network & Chairman, MRUC, speaks about the IRS 2019, its challenges and the outlook going forward

Srabana Lahiri Apr 29, 2019 9:30 AM

News

The dailies have added 1.8 crore additional readers since IRS 2017, while magazines are stronger with 90 lakh more readers

exchange4media Staff Apr 27, 2019 9:22 AM

IRS

The total number of readers has touched 42 crore as per the Indian Readership Survey    

exchange4media Staff Apr 26, 2019 5:31 PM

News

The Indian Readership Survey to show how Print has performed in the Digital era, say industry heads

exchange4media Staff Apr 26, 2019 9:14 AM

Media Research Users Council

The Indian Readership Survey is being carried out by Nielsen India, and if the interviewee wishes to verify, they can ask the Nielsen surveyor for an identity card

exchange4media Staff Dec 3, 2018 2:13 PM

Radio operators, in the absence of an extensive unified measurement currency, adopt RAM, IRS 2018 or data from third-party research agency. How does it work for them?

Madhuwanti Saha Aug 27, 2018 9:00 AM

The network leads with the highest listenership base of 17 million in the country, making it an ideal choice for brands to connect with their consumers.

exchange4media Staff May 4, 2018 7:12 PM

Aaj Tak logo

Aaj Tak has been the TRP news genre leader for 17 years continuously (TAM and BARC) and has now bagged top spot in entire TV universe (IRS)

exchange4media Staff Mar 15, 2018 10:45 AM