indian-readership-survey
magazines?blur=25

Experts say why credibility and specialised content in the age of digital publishing are key for the growth of magazine readership in India

Ruhail Amin Dec 30, 2019 9:41 AM

media?blur=25

What the bigwigs think about the growth of digital, increase in English readership and the importance of being credible in the age of fake news

exchange4media Staff Dec 30, 2019 9:41 AM

IRS?blur=25

While internet numbers are promising, data on the rest of the media is reflective of stability in consumption pattern, says the survey

exchange4media Staff Dec 28, 2019 8:29 AM

MRUC?blur=25

Media Research Users Council’s contract with Nielsen India has concluded with the release of final quarter of Indian Readership Survey 2019 data

exchange4media Staff Nov 15, 2019 2:26 PM

The Hindu?blur=25

It added 5,47,000 readers over Q1 to register a total readership of 67,73,000 in Q2 nationally

exchange4media Staff Aug 19, 2019 8:43 AM

IRS?blur=25

Reach of Print, Television, Radio and Cinema vis-à-vis the previous IRS quarter largely remains unchanged

exchange4media Staff Aug 14, 2019 4:10 PM

Print?blur=25

The Indian Newspaper Society has requested the government to withdraw the 10% customs duty on newsprint; industry leaders say the Budget decision will lead to increase in cover price & ad rates  

Neethu Mohan Jul 9, 2019 9:21 AM

e4mrecap?blur=25

We bring you a roundup of the news making headlines this past week

exchange4media Staff May 18, 2019 9:37 AM

Aroon Purie?blur=25

Aroon Purie, Chairman and Editor-in-Chief, India Today Group, talks to exchange4media about the growth story of the magazine and the way ahead

Tasmayee Laha Roy May 17, 2019 8:23 AM

Kumar?blur=25

MV Shreyams Kumar, Joint Managing Director, Mathrubhumi speaks to exchange4media about the growth of Print, regional publications and predictions for the next year

Neethu Mohan May 6, 2019 8:53 AM

e4mrecap?blur=25

We bring you a roundup of the news making headlines this past week

exchange4media Staff May 4, 2019 9:31 AM

Print?blur=25

A comparison of figures from both the readership surveys shows that Internet and Print have complimented each other to grow further

Tasmayee Laha Roy May 3, 2019 8:30 AM

Raj Jain?blur=25

The Indian Readership Survey figures will have a beneficial impact on the attractiveness of Print and thereby revenues, Jain, CEO, Times Group tells exchange4media

Anjali Thakur May 2, 2019 8:20 AM

lokmat?blur=25

In the west region, not many changes have been observed in terms of readership in Maharashtra and Gujarat

exchange4media Staff May 1, 2019 8:45 AM

Sakal?blur=25

Increasing readership will give advertisers more reasons to invest in Print, Jadhav, CEO, Sakal Media Group, tells exchange4media

Noel Dsouza May 1, 2019 8:22 AM

Vikatan?blur=25

With IRS numbers finally out, planners and media marketing heads are going to take Print more seriously than ever before, says B Srinivasan, Managing Director, Vikatan Group

Neethu Mohan Apr 30, 2019 9:09 AM

AshishBhasinIRS?blur=25

Bhasin, CEO, Greater South and Chairman & CEO - India, Dentsu Aegis Network & Chairman, MRUC, speaks about the IRS 2019, its challenges and the outlook going forward

Srabana Lahiri Apr 29, 2019 9:30 AM

News?blur=25

The dailies have added 1.8 crore additional readers since IRS 2017, while magazines are stronger with 90 lakh more readers

exchange4media Staff Apr 27, 2019 9:22 AM

IRS?blur=25

The total number of readers has touched 42 crore as per the Indian Readership Survey    

exchange4media Staff Apr 26, 2019 5:31 PM

News?blur=25

The Indian Readership Survey to show how Print has performed in the Digital era, say industry heads

exchange4media Staff Apr 26, 2019 9:14 AM