Nearly a year after the pilot survey was announced, fieldwork is yet to begin. As publishers question the survey framework, the future of India's print media currency remains uncertain

Kanchan Srivastava Jul 13, 2026 8:13 AM

Ashok Das was associated with the industry for nearly four decades and was considered the architect of India's market research industry

e4m Staff Jun 25, 2026 5:01 PM

After announcing the pilot test for IRS in September 2025, the MRUC readies IRS pilot framework, but publishers flag concerns over lengthy questionnaire, sources say

Kanchan Srivastava Apr 15, 2026 8:27 AM

MRUCI may rope in Prasoon Basu’s firm Inteliphyle for the survey, say sources

Kanchan Srivastava Aug 28, 2025 8:21 AM

Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, writes on how the advertising landscape has changed, and his vision for a 'future-ready' measurement system 

Rajiv Dubey Aug 25, 2025 8:45 AM

Sources say Council members are skeptical of the traditional door-to-door model. Some argue that housing societies have become far more restrictive post-Covid, making surveyor access difficult

Kanchan Srivastava Aug 18, 2025 8:39 AM

The absence of a deadline has raised eyebrows in the media and advertising industry, casting doubts on the timeline for the next IRS survey

Kanchan Srivastava Feb 19, 2025 8:50 AM

The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited

Kanchan Srivastava Sep 18, 2024 8:47 AM

MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers

Kanchan Srivastava Aug 23, 2024 8:30 AM

Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information

Chehneet Kaur May 14, 2024 8:59 AM

Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS

Naziya Alvi Rahman Aug 30, 2023 9:15 AM

The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers 

Sonam Saini Jun 27, 2023 9:02 AM

While publishers are divided over the absence of the Indian Readership Survey, MRUC says it has no plans to launch the survey as of now

Kanchan Srivastava Aug 11, 2022 8:11 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 9, 2020 8:44 AM

In spite of a slow market, TOI, Daily Thanthi, Telegraph, Lokmat, HT and the Hindu are some of the newspapers that have seen a rise in readership in Q4

exchange4media Staff May 8, 2020 5:27 PM

The survey also released the data for the top magazine where India Today Hindi, as well as English, took the number 1 spot

exchange4media Staff Jan 20, 2020 3:00 PM

With AP data updated in Q3 2019, IRS users will now be able to publish all India numbers and trend studies with previous two quarters of IRS 2019

exchange4media Staff Jan 20, 2020 12:18 PM