indian-readership-survey

We bring you a roundup of the news making headlines this past week

exchange4media Staff 18-May-2019

Aroon Purie, Chairman and Editor-in-Chief, India Today Group, talks to exchange4media about the growth story of the magazine and the way ahead

Tasmayee Laha Roy 17-May-2019

MV Shreyams Kumar, Joint Managing Director, Mathrubhumi speaks to exchange4media about the growth of Print, regional publications and predictions for the next year

Neethu Mohan 06-May-2019

We bring you a roundup of the news making headlines this past week

exchange4media Staff 04-May-2019

A comparison of figures from both the readership surveys shows that Internet and Print have complimented each other to grow further

Tasmayee Laha Roy 03-May-2019

The Indian Readership Survey figures will have a beneficial impact on the attractiveness of Print and thereby revenues, Jain, CEO, Times Group tells exchange4media

Anjali Thakur 02-May-2019

In the west region, not many changes have been observed in terms of readership in Maharashtra and Gujarat

exchange4media Staff 01-May-2019

Increasing readership will give advertisers more reasons to invest in Print, Jadhav, CEO, Sakal Media Group, tells exchange4media

Noel Dsouza 01-May-2019

With IRS numbers finally out, planners and media marketing heads are going to take Print more seriously than ever before, says B Srinivasan, Managing Director, Vikatan Group

Neethu Mohan 30-April-2019

Bhasin, CEO, Greater South and Chairman & CEO - India, Dentsu Aegis Network & Chairman, MRUC, speaks about the IRS 2019, its challenges and the outlook going forward

Srabana Lahiri 29-April-2019

The dailies have added 1.8 crore additional readers since IRS 2017, while magazines are stronger with 90 lakh more readers

exchange4media Staff 27-April-2019

The total number of readers has touched 42 crore as per the Indian Readership Survey    

exchange4media Staff 26-April-2019

The Indian Readership Survey to show how Print has performed in the Digital era, say industry heads

exchange4media Staff 26-April-2019

The Indian Readership Survey is being carried out by Nielsen India, and if the interviewee wishes to verify, they can ask the Nielsen surveyor for an identity card

exchange4media Staff 03-December-2018

Radio operators, in the absence of an extensive unified measurement currency, adopt RAM, IRS 2018 or data from third-party research agency. How does it work for them?

Madhuwanti Saha 27-August-2018

The network leads with the highest listenership base of 17 million in the country, making it an ideal choice for brands to connect with their consumers.

exchange4media Staff 04-May-2018

Aaj Tak has been the TRP news genre leader for 17 years continuously (TAM and BARC) and has now bagged top spot in entire TV universe (IRS)

exchange4media Staff 15-March-2018

The marketing head of Škoda Auto India feels that the interval between the last data and the new one is too big to ignore

Madhuwanti Saha 07-February-2018

The Joint Managing Director & Editorial shares why Pune market is so important for the group and how they will focus on increasing their advertising revenue in the coming three years

exchange4media Staff 07-February-2018

Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd. feels print will continue to be one of the largest medium on which money is being spent

exchange4media Staff 06-February-2018

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