MiQ makes sales leadership appointments

While Ashish Ashdhir has been named Regional Director - Sales (West), Sameer Bajaj is Regional Director - Sales (North) and Yasser Suhail Director - Strategy

e4m by e4m Staff
Published: Oct 13, 2026 1:20 PM  | 3 min read
MiQ Strengthens Sales Team with Key Leadership Appointments
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  • MiQ has appointed Ashish Ashdhir as Regional Director - Sales (West), Sameer Bajaj as Regional Director - Sales (North), and Yasser Suhail as Director - Strategy to enhance its growth in India.
  • Ashish Ashdhir brings experience from leading roles in agency relationship management at JioHotstar, Viacom18 Media, and Times Internet, emphasizing the importance of data and technology in driving growth.
  • Sameer Bajaj, with over 18 years in media and adtech, has held leadership positions at companies like Silverpush and Sony Pictures, and aims to leverage his expertise to enhance client engagement.
  • Yasser Suhail, previously Vice President - Client Services at Wavemaker, has extensive experience in digital marketing and aims to utilize his background to strengthen MiQ's capabilities in data and technology-driven strategies.

MiQ has appointed Ashish Ashdhir as Regional Director - Sales (West), Sameer Bajaj as Regional Director - Sales (North) and Yasser Suhail as Director - Strategy. 

Prior to joining MiQ, Ashish Ashdhir held multiple roles leading agency relationship management for JioHotstar, Viacom18 Media, and Times Internet, among others.

“I am pleased to be joining MiQ and bringing my experience across India’s rapidly evolving OTT and media landscape, to help drive our next chapter of growth. MiQ’s ability to combine data, technology and media expertise has established it as a trusted programmatic partner for marketers across the world. I am excited to work closely with our brand and agency partners to unlock new opportunities, build stronger partnerships and secure sustainable growth together,” said Ashdhir.

Sameer Bajaj joins with over 18 years of experience across the media and adtech ecosystem.

He has held leadership roles across prominent industry businesses including Silverpush, Convosight, Sony Pictures Entertainment and Star TV Network. 

"I am excited to be joining MiQ at this transformative time for the digital advertising industry. Data and technology are increasingly reshaping how brands reach consumers, and MiQ is poised to help marketers unlock greater value from their campaigns and better connect with audiences. I look forward to bringing my experience to help drive the next stage of growth for MiQ in India,” says Bajaj.  

Yasser Suhail earlier served as Vice President - Client Services at Wavemaker (WPP Media) and has also held leadership roles at GOQii and Publicis Media. "I am excited to begin a new chapter with MiQ. After 15 years in digital marketing across brands, agencies and different sides of the industry, I am looking forward to bringing my experience to MiQ and also learning from some of the best in the business. It's an exciting time to be working at the intersection of data, technology and media, and I can't wait to see what we build together."  

“We are pleased to welcome Ashish, Sameer, and Yasser to MiQ, as we accelerate our growth ambitions in India. Their distinct sets of strengths and deep industry experience will further sharpen our capabilities across sales, agency partnerships and client strategy. Ashish’s deep experience across the OTT and media ecosystem will be valuable as we strengthen our engagement with brands and agencies, while Sameer’s understanding of the media and adtech landscape will help us deepen client partnerships and expand our presence in the North. Yasser’s experience across agencies and brands will further strengthen our ability to translate data, technology and innovation into powerful business outcomes for our clients. Together, I am certain that their contributions will be a key part of driving the next phase of MiQ’s growth in India,” said Ribhu Mishra, VP - Revenue, MiQ.

Published On: Oct 13, 2026 1:20 PM