Hit or Miss: The week in ads

The festive season has begun and brands are coming out with a wide range of creative ad campaigns. This week saw some noteworthy ads, some really hit the spot and some missed. From Shraddha Kapoor collaborating with Shakti Kapoor to Alia Bhatt asking for the ‘Alia Shade’ Lipstick , here’s a list of ads that we thought were a hit or miss:

Ronit Roy Steps Up with Saffola

A ‘Step-Up For Your Heart’ campaign was launched by Saffola, to inspire people to keep a check on their heart health, this World Heart Day. Emphasizing their main brand value of on the #RozKaHealthyStep message, they featured Ronit Roy in his elements shooting for a daily soap bringing back memories. We can't resist giving it a hit and heart eyes for Ronit Roy.

 Your Office, Your Way with WeWork India

WeWork India has launched a new ad campaign with 2 different ads, titled ‘Your Office, Your Way,’ designed to address and close the perception gap between the public’s view of its workspace solutions and the actual advantages they offer. Topping the list of hit ads this week that really made us feel all at home with the concept, WeWork India gets a thumbs-up from us.

Rishabh Pant Bounces Back with HDFC Life

HDFC Life came up with this ad underlying the importance of preparation in a life full of uncertainties and placed cricketer Rishabh Pant’s personal experiences at the centre, promoting term Life insurance plans. Though the ad is inspirational, the sensitive topic of Rishabh Pant’s near-death accident has been an overused issue for constant capitalization, it seems like the brands don't care about his career as a cricketer but only one pinpoint of his life. It's a miss for us.

Tamannaah Bhatia shares Sale News with Kapil Sharma for Meesho

With the tagline “Aise Kaise?”, Meesho did a vibrant ad featuring Kapil Sharma and Tamannaah Bhatia, about their Mega Blockbuster Sale 2024, as the festival season begins. There wasn't anything new in the conceptualization of this ad, apart from the fresh pairing of Kapil and Tamannaah which made the ad a little close to hitting the mark, the ad was a miss.

Hettich’s Feel The Magic

With their new advertisement featuring a child as a magician, Hettich came up with their #FeelTheMagic campaign emphasizing the need to make the simplest moments special. With the cute kid and the creative new approach, the ad was a subtle hit.

Joyalukkas Celebrates Onam with AI

Joyalukkas released one of the most stand-out ads this week. With an AI-designed film, the jewellery brand celebrated Onam with the campaign called 'A Symphony of Tradition and Joy'. This Ad is a prime example of the future of advertisements. This ad is a hit for us in terms of ideation, execution and marketing all being pretty spot on.

IKEA: Sleep beautifully

IKEA launched a campaign called ‘It’s Time to Sleep Beautifully’, emphasizing the importance of having a good night’s sleep. Claiming that sound sleep requires 6 elements: Comfort, Light, Sound, Temperature, Air Quality, and Decluttering. This ad is definitely a hit, from the product, the placement, and the creativity to the emotional value centred on the right places.

L’Oréal Alia Shade Lipstick 

Newly appointed global brand ambassador Alia Bhatt in a candid interview ad, explains how she swears by this particular shade of lipstick by L’Oréal called "Worth It", calling it the "Alia Shade." The ad comes across as disingenuous because it's a well-documented fact that Alia's favourite shade isn't by L’Oréal but by Charlotte Tilbury. The shade Pillow Talk already has the reputation of being "The Alia Shade" and the actor has expressed her love for the lipstick in many interviews. The ad also shows unflattering visuals that fly in the face of its claims of "not making the lips dry." While the ad itself is engaging, it comes across as insincere and is a miss from our side.

Jockey: Nothing Fits Better

Jockey India’s recent ad campaign for men's inner wear collectionis titled “Nothing Fits Better” and was conceptualized by Sweat Media. It aims to appeal to millennials by reflecting their values and emotions, underlying that freedom is non-negotiable and encapsulates the desire of millennials for flexibility. The ad's pace and aesthetics touched the hearts of a few GenZs, but Jockey needs to go above and beyond to make a strong impact on the younger Indian audiences. Better luck next time Jockey!