Hit or Miss: The week in ads

This week’s campaigns brought a mix of creativity, nostalgia, and bold storytelling. While some ads struck the perfect balance of relevance and execution, others fell short of delivering a memorable experience. Here’s our Hit or Miss breakdown of the latest campaigns.

Škoda Kylac Campaign by PHD India

Škoda's campaigns often emphasize premium experiences and innovation. This campaign taps into India’s evolving automotive aspirations and showcases cutting-edge features. It’s a hit for potentially marrying global appeal with local sensibilities.

 Ranbir Kapoor as Spy for Asian Paints

Casting Ranbir Kapoor as a spy brings a fresh perspective to Asian Paints’ branding. His versatility and the spy theme’s intrigue align well with audience expectations, making this a hit for its innovative storytelling.

Enormous & BGMI’s 'Seriously Fun' Ride

With gaming becoming a mainstream passion in India, this campaign speaks directly to the tech-savvy, young demographic. If executed with engaging visuals and fun messaging, it’s a hit for tapping into a rapidly growing sector.

Swiss Beauty's Bride-in-Charge Campaign

While the bridal theme offers potential, relying too heavily on clichés could weaken its impact. In a competitive market, a lack of originality makes this a miss, unless it brings something fresh to the table.

Mukesh Khanna's Return in Gadda Co Ad
While Mukesh Khanna’s return might evoke nostalgia, the ad risks feeling outdated if it doesn’t modernize its storytelling. It’s a miss for failing to evolve with the times despite the retro appeal.

Jackie Shroff and ZEE’s 'Dilfluencers' Campaign

Jackie Shroff’s raw authenticity adds gravitas to ZEE’s “Dilfluencers” initiative. If executed with heart, it’s a hit for combining meaningful storytelling with a credible face.

Manforce Condoms Breaking Stereotypes

This campaign addresses men’s issues sensitively, breaking taboos and fostering necessary conversations. It’s a hit for its bold, progressive approach that promotes inclusivity and awareness.

MediBuddy's International Men's Day Ad

Addressing men’s mental health is both relevant and timely. If handled thoughtfully, this campaign can strike an emotional chord. It’s a hit for highlighting an often-overlooked issue with sensitivity.

 Thums Up Campaign with Allu Arjun

 Allu Arjun’s mass appeal and Thums Up’s signature action-packed narrative make for a powerful combination. It’s a hit for leveraging star power and brand consistency effectively.

Coca-Cola's AI Christmas Ad

While AI brings innovation, the campaign risks falling short if it lacks emotional depth. Coca-Cola’s human-centric storytelling may suffer in this execution. It’s a miss for prioritizing technology over heart.

Haisha Paints’ 'Mil Kar Karein Kamaal' Campaign

In the crowded paint category, standing out requires originality. Without a strong or differentiated message, this campaign risks being forgettable. It’s a miss for failing to rise above generic advertising.

Bournvita Featuring Mary Kom

Mary Kom’s story of resilience perfectly complements Bournvita’s brand ethos of inner strength. It’s a hit for pairing an inspirational icon with the brand’s empowering messaging.

Ranveer Singh's SuperYou Campaign

Ranveer Singh’s infectious energy and natural flair for connecting with audiences make this campaign highly engaging. It’s a hit for ensuring memorable brand recall through his vibrant personality.

 Vijay Deverakonda in KFC Hot Air Balloon Campaigns

While the hot air balloon concept is unique, it risks feeling gimmicky if not backed by strong execution. It’s a miss for being potentially superficial unless it leaves a lasting impression.

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