Film brings together brand ambassadors Ranbir Kapoor and Bipasha Basu

exchange4media Staff Mar 22, 2021 4:23 PM

The company is signaling its intent to bring audiences back to experience films on the big screen with films like Sandeep Aur Pinky Faraar, Bunty Aur Babli 2, Shamsera & Jayeshbhai Jordaar

exchange4media Staff Feb 18, 2021 2:03 PM

The campaign has been conceptualized by Ogilvy India

exchange4media Staff Feb 16, 2021 6:18 PM

The sixth edition of ‘India Ka Fashion Capital’ campaign is live on television and digital platforms for a period of 8 weeks

exchange4media Staff Jan 23, 2021 7:27 AM

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report

exchange4media Staff Oct 27, 2020 9:15 AM

The campaign, conceptualised by McCann Worldgroup, features Virat Kohli, Ranbir Kapoor, Alia Bhat, Amitabh Bachchan and Mahesh Babu

exchange4media Staff Oct 7, 2020 10:45 AM

The TV campaigns, developed by the WPP team at Mindshare, VML and Wunderman Thompson, promote an initiative with Airtel offering a special digital experience for prepaid customers

exchange4media Staff Sep 5, 2020 8:34 AM

The director of the film FAMILY & founder of Corcoise Films, Prasoon Pandey explains the rationale behind the piece, the concerted efforts behind it and how it took them only 6 days to pull it off

Sonam Saini Apr 8, 2020 8:34 AM

The short film - FAMILY – has been conceptualised and virtually directed by Prasoon Pandey, and stars other actors like Rajnikanth, Ranbir Kapoor, Priyanka Chopra and Alia Bhatt

exchange4media Staff Apr 6, 2020 12:22 PM

Created by McCann World Group, the campaign urges audiences to beat lethargic moments with an ice-cold Coca-Cola

exchange4media Staff Mar 3, 2020 5:22 PM

The season’s campaign consists of a series of images of Ranbir Kapoor depicting the many facets of the ‘ultimate SINGLE guy’

exchange4media Staff Feb 18, 2020 4:06 PM

The recently launched TikTok Duet challenge is the brand’s latest attempt to further its campaign in India

exchange4media Staff Dec 14, 2019 8:01 AM

Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, shares more on the campaign by Edelman, featuring Alia Bhatt and Ranbir Kapoor

exchange4media Staff Dec 3, 2019 8:59 AM

The stars will be part of Lay's new campaign – ‘Smile Deke Dekho’ and will be seen in a series of films together

exchange4media Staff Oct 4, 2019 8:06 PM

As the 'Sanju' star celebrates his birthday on September 28th, we take a look at some of his most memorable ads

Shreshtha Verma Sep 28, 2019 10:00 AM

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

With OPPO’s omni-channel marketing strategy, the integrated campaign is live across TV, digital and social media platforms like Facebook, Twitter and YouTube  

exchange4media Staff Sep 16, 2019 4:27 PM

Originally published in www.scatter.co.in: September is a month filled with a myriad of events and trends from which one can gain numerous content marketing opportunities

exchange4media Staff Sep 4, 2019 1:31 PM

The brand has achieved a reach of 70 mn for the campaign so far

exchange4media Staff Jul 12, 2019 5:10 PM

According to industry experts, the cricket tournament is a huge opportunity for brands to build a connect with the consumers and getting a celebrity to endorse adds to the impact

Anjali Thakur Jun 11, 2019 8:15 AM