The director of the film FAMILY & founder of Corcoise Films, Prasoon Pandey explains the rationale behind the piece, the concerted efforts behind it and how it took them only 6 days to pull it off

Sonam Saini Apr 8, 2020 8:34 AM

The short film - FAMILY – has been conceptualised and virtually directed by Prasoon Pandey, and stars other actors like Rajnikanth, Ranbir Kapoor, Priyanka Chopra and Alia Bhatt

exchange4media Staff Apr 6, 2020 12:22 PM

Created by McCann World Group, the campaign urges audiences to beat lethargic moments with an ice-cold Coca-Cola

exchange4media Staff Mar 3, 2020 5:22 PM

The season’s campaign consists of a series of images of Ranbir Kapoor depicting the many facets of the ‘ultimate SINGLE guy’

exchange4media Staff Feb 18, 2020 4:06 PM

The recently launched TikTok Duet challenge is the brand’s latest attempt to further its campaign in India

exchange4media Staff Dec 14, 2019 8:01 AM

Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, shares more on the campaign by Edelman, featuring Alia Bhatt and Ranbir Kapoor

exchange4media Staff Dec 3, 2019 8:59 AM

The stars will be part of Lay's new campaign – ‘Smile Deke Dekho’ and will be seen in a series of films together

exchange4media Staff Oct 4, 2019 8:06 PM

As the 'Sanju' star celebrates his birthday on September 28th, we take a look at some of his most memorable ads

Shreshtha Verma Sep 28, 2019 10:00 AM

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

With OPPO’s omni-channel marketing strategy, the integrated campaign is live across TV, digital and social media platforms like Facebook, Twitter and YouTube  

exchange4media Staff Sep 16, 2019 4:27 PM

Originally published in www.scatter.co.in: September is a month filled with a myriad of events and trends from which one can gain numerous content marketing opportunities

exchange4media Staff Sep 4, 2019 1:31 PM

The brand has achieved a reach of 70 mn for the campaign so far

exchange4media Staff Jul 12, 2019 5:10 PM

According to industry experts, the cricket tournament is a huge opportunity for brands to build a connect with the consumers and getting a celebrity to endorse adds to the impact

Anjali Thakur Jun 11, 2019 8:15 AM

The company said Ranbir’s cool demeanor & innate sensibilities completely resonates with the brand

exchange4media Staff Jun 4, 2019 5:20 PM

The third edition of ‘India ka Fashion Capital’ campaign will be live on television and digital platforms, for a period of eight weeks until July

exchange4media Staff May 27, 2019 1:42 PM

Campaign film speaks about Royale Health Shield’s anti-bacterial technology

exchange4media Staff Mar 6, 2019 1:15 PM

Actors Ranbir Kapoor, Alia Bhatt, director Ayan Mukerji attend light-and-sound show where 150 drones make different formations from the Indian flag to the film’s title and logo

Anjali Thakur Mar 5, 2019 12:28 PM

While some experts call the ad entertaining & clutter breaking, others say it could send a wrong message

Misbaah Mansuri Feb 11, 2019 8:35 AM

In the TVC Ultima Protek with its Lamination Guard technology and 10-year warranty laminates Ranbir’s home just like his political career

exchange4media Staff Feb 5, 2019 2:54 PM

L&K Saatchi & Saatchi has conceptualised a new integrated campaign

exchange4media Staff Aug 11, 2018 8:55 AM