The brand has achieved a reach of 70 mn for the campaign so far

exchange4media Staff 1 week ago

According to industry experts, the cricket tournament is a huge opportunity for brands to build a connect with the consumers and getting a celebrity to endorse adds to the impact

Anjali Thakur 11-June-2019

The company said Ranbir’s cool demeanor & innate sensibilities completely resonates with the brand

exchange4media Staff 04-June-2019

The third edition of ‘India ka Fashion Capital’ campaign will be live on television and digital platforms, for a period of eight weeks until July

exchange4media Staff 27-May-2019

Campaign film speaks about Royale Health Shield’s anti-bacterial technology

exchange4media Staff 06-March-2019

Actors Ranbir Kapoor, Alia Bhatt, director Ayan Mukerji attend light-and-sound show where 150 drones make different formations from the Indian flag to the film’s title and logo

Anjali Thakur 05-March-2019

While some experts call the ad entertaining & clutter breaking, others say it could send a wrong message

Misbaah Mansuri 11-February-2019

In the TVC Ultima Protek with its Lamination Guard technology and 10-year warranty laminates Ranbir’s home just like his political career

exchange4media Staff 05-February-2019

L&K Saatchi & Saatchi has conceptualised a new integrated campaign

exchange4media Staff 11-August-2018

Senior Director-Marketing at Flipkart says that personalisation in marketing will be a huge game-changer in the future

Dolly Mahayan 06-August-2018

According to reports, his new fee is upwards Rs 6 crore per day for commercials

exchange4media Staff 25-July-2018

The Ranbir Kapoor starrer spent 60% of the marketing budget on digital; the teaser crossed 30 mn+ mark in two days on Google

Neethu Mohan 03-July-2018

The ‘Flipkart Fashion- India Ka Fashion Capital’ campaign has been conceptualised by Lowe Lintas, Bangalore.

exchange4media Staff 29-June-2018

This was the crux of the marketing narrative and Fox Star Studios spent 60% of media spends on digital

Sonam Saini 27-June-2018

The much-awaited biopic on Sanjay Dutt’s life will hit the theatres on June 29 but the Internet world is already in awe of actor Ranbir Kapoor

Dolly Mahayan 01-June-2018

The network has been quite tactical in using the winning combination of cricket and bollywood along with the widespread reach of Hindi GEC to garner maximum viewership for the finale

Sonam Saini and Madhuwanti Saha 26-May-2018

Star Pravah and Asianet Movies to carry Marathi and Malayalam broadcast respectively for the first time in the history of IPL

exchange4media Staff 21-May-2018

Ad focuses on customer friendly features like eCash and airfare-drop protection through Bollywood music

exchange4media Staff 14-March-2018

The campaign to communicate the launch of the car was created by Law & Kenneth Saatchi & Saatchi

exchange4media Staff 23-November-2017

The campaign aims to highlight the effects of using wrong light on performance of people whether at home or offices. The ad film adheres to the brand’s image.

exchange4media Staff 12-September-2017