PNG Jewellers unveils campaign featuring Ranbir Kapoor

PNG Jewellers has released a camapign featuring actor Ranbir Kapoor.

The campaign has been conceptualised and executed by AdVinciCode. The campaign celebrates PNG Jewellers’ extraordinary heritage while spotlighting its progressive growth vision and national ambitions, stated a release.

At the heart of the campaign is a powerful storytelling film that traces PNG Jewellers’ evolution — from a dream born in the city of Sangli to a multi-store national jewellery brand under the leadership of Dr. Saurabh Gadgil, Chairman & Managing Director. The film highlights how the brand, despite being nearly two centuries old, has consistently embraced change, scale and innovation. It also brings into focus PNG’s expansion through sister brands such as Lifestyle and Silvostyle, underscoring the thought that true legacy is not merely inherited but continuously built upon. The narrative positions PNG Jewellers as a legacy Indian brand that honours its roots while confidently moving forward with ambition and momentum.

Sajid Khan, Founder, AdVinciCode, said, “For us, this campaign was about bringing alive PNG Jewellers’ legacy as a living, evolving story of perseverance and progress. This campaign is rooted in real emotion and aspiration - values that today’s consumers strongly connect with. Ranbir Kapoor adds a strong contemporary cultural connect, while the communication remains firmly centred on PNG’s heritage, credibility and forward-looking vision. Our intent was to humanise the brand and create a narrative that transcends mediums, true to our philosophy of Cross The Line advertising.”

Saurabh Gadgil, Chairman & Managing Director, PNG Jewellers, added, “PNG Jewellers has always stood for trust, craftsmanship and continuity. As we step into a new era as a listed company, it is important for us to share our journey and achievements with the nation while also signalling our ambitious growth roadmap ahead. This campaign reflects who we are - a legacy Indian jeweller that continues to evolve with time, technology and consumer aspirations.”

Hemant Chavaan, Head of Marketing, E-commerce & CSR, PNG Jewellers, said,“The objective behind this campaign is to establish PNG Jewellers as one of the oldest yet fastest-growing jewellery brands in India. We wanted the storytelling to balance heritage with modern relevance and reach newer audiences without losing our core identity. The film encapsulates our belief that legacy is not just inherited, it is nurtured and expanded with every generation.”

The campaign has been rolled out across television, digital and social media platforms, and is being amplified through an integrated media strategy to maximise national reach and engagement. The brand film can be viewed on PNG Jewellers’ official YouTube channel and social media handles.