Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions

Sunidhi Vijay May 29, 2026 9:12 AM

The campaign has been conceptualised and executed by AdVinciCode

e4m Staff Feb 12, 2026 2:44 PM

Ranbir Kapoor’s role will focus on strengthening the brand’s visibility nationally

e4m Staff Jan 22, 2026 4:45 PM

Sara Tendulkar’s natural elegance, modern outlook, and strong digital connect make her a strong fit for the brand’s philosophy, the company said

e4m Staff Dec 29, 2025 4:26 PM

As the Bollywood actor turns 56, we look at some of her popular campaigns

Tanya Dwivedi May 15, 2023 5:40 PM

The actor will be with the brand for two years and feature in the brand’s ad campaigns, starting with Gudhi Padwa

exchange4media Staff Mar 20, 2023 1:13 PM

The actor unveiled two collections for the brand

exchange4media Staff Sep 26, 2022 12:52 PM