Ranbir Kapoor becomes the face of Saloni Mustard Oil

Mahesh Edible Oil Industries has announced the appointment of Ranbir Kapoor as Brand Ambassador for its flagship brands SALONI  and STAYFIT (Refined Oil).

The new campaign featuring Ranbir Kapoor will focus on enhancing brand visibility and recall, strengthening consumer trust, and increasing household penetration across urban, emerging towns, and rural markets. With his widespread appeal across age groups, regions, and demographics, the association is expected to significantly accelerate brand acceptance and reinforce Mahesh’s positioning in the premium and semi-premium segments, stated a press release.

Mahesh Rathore, Director, Mahesh Edible Oil Industries, said, “We have built strong production capabilities, both in terms of quality and quantity. Our manufacturing capacity is being upgraded multiple folds year-on-year to support our expanding market reach. This ensures that as demand grows nationally, we are fully equipped to deliver consistently high-quality products at scale.”

Speaking on the association, Aditya Rathore, Category Head, Mahesh Edible Oil Industries, said:

“The Soya Chunks segment is emerging as a fast-growing category, driven by changing food habits and increasing demand for protein-rich products across Indian households. At SALONI, we are witnessing strong traction and acceptance for our Soya Chunks range. This association with Ranbir Kapoor will further accelerate growth and visibility in this vertical. Backed by focused marketing, strong distribution expansion, and consistent quality, we are confident of scaling the Soya Chunks category alongside our core edible oil portfolio and achieving deeper national penetration.”