coca-cola
From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts
Shreshtha Verma Mar 31, 2020 8:33 AM
Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association
Shreshtha Verma Feb 20, 2020 8:43 AM
This is the agency's second big win on an account under the Coca Cola brand umbrella in India this year
Neeta Nair Dec 18, 2019 2:53 PM
By re-introducing the CMO's role, Coca-Cola has also called for restructuring and splitting of duties among teams
exchange4media Staff Dec 17, 2019 8:59 AM
Coca-Cola India reported revenues of Rs 2,380 cr for the financial year 2018-19
Misbaah Mansuri Nov 1, 2019 8:28 AM
Prior to this role, Trivedy worked with SRF Ltd. as Head of Corporate Communications for almost a decade
exchange4media Staff Jul 16, 2019 8:38 AM
Campaigns by Uber, Dream11, Coca-Cola and BYJU’S were among those that stood out during the cricketing extravaganza
Dolly Mahayan Jul 16, 2019 8:32 AM
The brand has achieved a reach of 70 mn for the campaign so far
exchange4media Staff Jul 12, 2019 5:10 PM
With the launch of this new variant, Coca-Cola India, is broadening its portfolio by introducing sparkling beverages blended with fruit juice
exchange4media Staff Jul 4, 2019 1:31 PM
Boulden will leave Reebok after just over a year with the company to take up the position of President and General Manager of Coca Cola's Venturing & Emerging Brands (VEB) division
exchange4media Staff Jun 28, 2019 8:47 AM
According to industry experts, the cricket tournament is a huge opportunity for brands to build a connect with the consumers and getting a celebrity to endorse adds to the impact
Anjali Thakur Jun 11, 2019 8:15 AM
Ishteyaque Amjad, VP, Public Affairs, Communications & Sustainability, Coca Cola, India says the 'Sustainable Development Goals' category is one where India has real potential to perform in
Neeta Nair Jun 7, 2019 8:40 AM
The packaging industry, which stood at $32 billion in 2015, had grown at a CAGR of 15% in the last 5 years and is expected to continue growing at a CAGR of 13-15% in coming years
The actors will also be associated with a range of consumer activations, digital and social media engagements for the brand.
exchange4media Staff May 20, 2019 2:15 PM
The actor who celebrates his 32nd birthday endorses brands like Lux Cozi, Maaza, Ponds, Coca-Cola and Navratna Cool
Dolly Mahayan Apr 24, 2019 11:38 AM
Deal covers all ICC events, including the ICC Mens Cricket World Cup 2019 in England and Wales
exchange4media Staff Jan 31, 2019 6:29 PM
Hrithik Roshan, who has been the face of several brands in his 18-year career, turns 45 today
exchange4media Staff Jan 10, 2019 8:39 AM
The incumbent agency is Interactive Avenues of IPG Mediabrands
exchange4media Staff Dec 19, 2018 8:05 AM
We take a look at some of the most creative ads that lit up screens this year
exchange4media Staff Nov 5, 2018 7:05 PM
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The appointment is in keeping with developing business needs and investment in talent development
exchange4media Staff Sep 25, 2018 8:52 AM
