The actors will also be associated with a range of consumer activations, digital and social media engagements for the brand.

exchange4media Staff 6 days ago

The actor who celebrates his 32nd birthday endorses brands like Lux Cozi, Maaza, Ponds, Coca-Cola and Navratna Cool

Dolly Mahayan 24-April-2019

Deal covers all ICC events, including the ICC Mens Cricket World Cup 2019 in England and Wales 

exchange4media Staff 31-January-2019

Hrithik Roshan, who has been the face of several brands in his 18-year career, turns 45 today

exchange4media Staff 10-January-2019

The incumbent agency is Interactive Avenues of IPG Mediabrands

exchange4media Staff 19-December-2018

We take a look at some of the most creative ads that lit up screens this year

exchange4media Staff 05-November-2018

The appointment is in keeping with developing business needs and investment in talent development

exchange4media Staff 25-September-2018

He has replaced Sundeep Bajoria, who has taken over as VP– SWA Operations.

exchange4media Staff 21-August-2018

‘The Platform’ by smartwater aims to inspire young and innovative designers of India to think differently and showcase their creativity at Lakmé Fashion Week

exchange4media Staff 24-July-2018

Christina Ruggiero shared insights on brand building, the importance of brands having an edge and more at recently held BW Marketing Whitebook Summit 2018.

exchange4media Staff 23-July-2018

From the sea of FIFA ad campaigns rolled out by brands, we chalk-out the top three brands that nailed their World Cup advertising and what makes them stand out.

Misbaah Mansuri 12-July-2018

The campaign has been conceptualised by Leo Burnett India

exchange4media Staff 29-June-2018

This edition of FIFA World Cup Russia 2018 has global brands playing around with interesting concepts, drones and recreating iconic moments in their campaigns

exchange4media Staff 25-June-2018

These global Ramadan and Eid campaigns have ticked all the right boxes

exchange4media Staff 16-June-2018

The beverage company involved some of its most popular brands to make all the right noises this IPL season; Garners 400 million views cumulative reach in peak summer (April-May) in eight languages

exchange4media Staff 13-June-2018

It would be impactful to see brands find angles that would appeal to the new generation of Muslim consumers

Misbaah Mansuri 05-June-2018

Valerie Pinto, CEO of Weber Shandwick India, and Ishteyaque Amjad, VP, Public affairs and communications, Coca-Cola, India and South West Asia, are both on the jury for PR Lions this year

Neeta Nair and Christina Moniz 29-May-2018

Mazumder talks about the stereotyped portrayal of communities in advertisements

Pratik Mazumder 26-May-2018

The action-packed season is witnessing some interesting global campaigns that personify the heart-throbbing excitement of the sporting extravaganza while getting their brands lots of visibility

exchange4media Staff 23-May-2018

A success and leadership summit for women held in Mumbai saw top leaders speak about building a dream job and answered tough questions on success

Pallavi Borkar 09-May-2018