coca-cola
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well
Noel Dsouza Jan 11, 2021 8:19 AM
Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial needs of their networked organization
exchange4media Staff Dec 11, 2020 12:35 PM
This is exchange4media’s first annual initiative to select, acknowledge and felicitate such deserving brands with esteemed communication professionals
exchange4media Staff Aug 25, 2020 9:11 AM
Prior to this, Dalton was Senior Director, Ola Mobility Institute
exchange4media Staff Jul 10, 2020 8:56 AM
The campaign is a small expression of the brand's gratitude towards those who went above and beyond during the crisis
exchange4media Staff Jun 20, 2020 12:20 PM
VIO Spiced Buttermilk's launch is a part of the company’s hyper-local strategy that focuses on developing localized products in India to suit consumer preferences
exchange4media Staff Jun 15, 2020 6:21 PM
From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts
Shreshtha Verma Mar 31, 2020 8:33 AM
Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association
Shreshtha Verma Feb 20, 2020 8:43 AM
This is the agency's second big win on an account under the Coca Cola brand umbrella in India this year
Neeta Nair Dec 18, 2019 2:53 PM
By re-introducing the CMO's role, Coca-Cola has also called for restructuring and splitting of duties among teams
exchange4media Staff Dec 17, 2019 8:59 AM
Coca-Cola India reported revenues of Rs 2,380 cr for the financial year 2018-19
Misbaah Mansuri Nov 1, 2019 8:28 AM
Prior to this role, Trivedy worked with SRF Ltd. as Head of Corporate Communications for almost a decade
exchange4media Staff Jul 16, 2019 8:38 AM
Campaigns by Uber, Dream11, Coca-Cola and BYJU’S were among those that stood out during the cricketing extravaganza
Dolly Mahayan Jul 16, 2019 8:32 AM
The brand has achieved a reach of 70 mn for the campaign so far
exchange4media Staff Jul 12, 2019 5:10 PM
With the launch of this new variant, Coca-Cola India, is broadening its portfolio by introducing sparkling beverages blended with fruit juice
exchange4media Staff Jul 4, 2019 1:31 PM
Boulden will leave Reebok after just over a year with the company to take up the position of President and General Manager of Coca Cola's Venturing & Emerging Brands (VEB) division
exchange4media Staff Jun 28, 2019 8:47 AM
According to industry experts, the cricket tournament is a huge opportunity for brands to build a connect with the consumers and getting a celebrity to endorse adds to the impact
Anjali Thakur Jun 11, 2019 8:15 AM
Ishteyaque Amjad, VP, Public Affairs, Communications & Sustainability, Coca Cola, India says the 'Sustainable Development Goals' category is one where India has real potential to perform in
Neeta Nair Jun 7, 2019 8:40 AM
The packaging industry, which stood at $32 billion in 2015, had grown at a CAGR of 15% in the last 5 years and is expected to continue growing at a CAGR of 13-15% in coming years
The actors will also be associated with a range of consumer activations, digital and social media engagements for the brand.
exchange4media Staff May 20, 2019 2:15 PM
