The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio Bharat

Tanzila Shaikh Feb 3, 2023 9:25 AM

coca-cola santa?blur=25

A big part of the Santa Claus lore we have today is thanks to Coca-Cola and an artist named Haddon Sundblom

exchange4media Staff Dec 22, 2022 9:18 AM

Best FIFA ads?blur=25

Here's our roundup of some of the best ads from brands like Coca-Cola, Pepsi and KIA

exchange4media Staff Nov 28, 2022 7:52 AM

aishwarya rai?blur=25

On her birthday, we revisit some of Aishwarya's most memorable ads

Medha Jha Nov 1, 2022 2:30 PM


The growth has been driven by the success of locally adapted, occasion-based global marketing campaigns and screentime, the company said

exchange4media Staff Oct 27, 2022 10:01 AM


TVC for the brand's innovative product has been conceptualised and created by Ogilvy

exchange4media Staff Oct 15, 2022 4:00 PM

dove beauty?blur=25

Here are some of the most engaging and creative ad campaigns between September 16 and 30

exchange4media Staff Oct 12, 2022 8:21 AM


The campaign encourages people to celebrate Diwali in person by meeting with their family and friends

exchange4media Staff Oct 8, 2022 7:33 AM


The #RukMat campaign revolves around motivational theme to encourage the audience to push their boundaries

exchange4media Staff Aug 22, 2022 6:29 PM


The film features actors Ali Fazal, Shweta Tripathi and Divyendu Sharma

exchange4media Staff Aug 20, 2022 8:08 AM

thums up?blur=25

The campaign highlights stories of inspirational Indians - Sourav Ganguly, Nikhat Zareen, Avani Lekhara

exchange4media Staff Jul 25, 2022 3:49 PM

BARC Logo?blur=25

The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others

exchange4media Staff Mar 4, 2022 8:28 AM


Already used by clients including Coca-Cola, Google and Unilever, Link AI is a state-of-the-art creative effectiveness solution that reliably predicts a TV ad’s in-market performance within 15 minutes

exchange4media Staff Jan 28, 2022 7:12 PM

Cola majors?blur=25

This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler

exchange4media Staff Nov 15, 2021 8:41 AM


WPP will drive long-term growth for the entire company’s portfolio of brands across more than 200 countries and territories, including India

exchange4media Staff Nov 8, 2021 9:24 PM

Fanta ICC Men's T20 World Cup Celebration Song?blur=25

The ‘Colourful Fans’ campaign marks a comeback of a revamped brand Fanta combining the three great passions of India - Cricket, Music and Dance, in a refreshing manner

exchange4media Staff Oct 25, 2021 4:16 PM

Skoda - Star Sports?blur=25

As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in the previous fiscal

Javed Farooqui Aug 11, 2021 8:27 AM