Amjad makes a move from The Coca Cola Company after 5 years of his stint as Vice President Public Affairs, Communication and Sustainibility.

exchange4media Staff Feb 27, 2021 5:25 PM

Conran Design Group opens its third global office in Mumbai to add to successful businesses in London and New York

exchange4media Staff Feb 3, 2021 3:49 PM

The new DOOH installation is located in a prime location in Sarabha Square a prime location in Ludhiana

exchange4media Staff Feb 2, 2021 10:30 AM

The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well

Noel Dsouza Jan 11, 2021 8:19 AM

Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial needs of their networked organization

exchange4media Staff Dec 11, 2020 12:35 PM

This is exchange4media’s first annual initiative to select, acknowledge and felicitate such deserving brands with esteemed communication professionals

exchange4media Staff Aug 25, 2020 9:11 AM

Prior to this, Dalton was Senior Director, Ola Mobility Institute

exchange4media Staff Jul 10, 2020 8:56 AM

The campaign is a small expression of the brand's gratitude towards those who went above and beyond during the crisis

exchange4media Staff Jun 20, 2020 12:20 PM

VIO Spiced Buttermilk's launch is a part of the company’s hyper-local strategy that focuses on developing localized products in India to suit consumer preferences

exchange4media Staff Jun 15, 2020 6:21 PM

From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts

Shreshtha Verma Mar 31, 2020 8:33 AM

Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association

Shreshtha Verma Feb 20, 2020 8:43 AM

This is the agency's second big win on an account under the Coca Cola brand umbrella in India this year

Neeta Nair Dec 18, 2019 2:53 PM

By re-introducing the CMO's role, Coca-Cola has also called for restructuring and splitting of duties among teams

exchange4media Staff Dec 17, 2019 8:59 AM

Coca-Cola India reported revenues of Rs 2,380 cr for the financial year 2018-19

Misbaah Mansuri Nov 1, 2019 8:28 AM

Prior to this role, Trivedy worked with SRF Ltd. as Head of Corporate Communications for almost a decade

exchange4media Staff Jul 16, 2019 8:38 AM

Campaigns by Uber, Dream11, Coca-Cola and BYJU’S were among those that stood out during the cricketing extravaganza  

Dolly Mahayan Jul 16, 2019 8:32 AM

The brand has achieved a reach of 70 mn for the campaign so far

exchange4media Staff Jul 12, 2019 5:10 PM

With the launch of this new variant, Coca-Cola India, is broadening its portfolio by introducing sparkling beverages blended with fruit juice

exchange4media Staff Jul 4, 2019 1:31 PM

Boulden will leave Reebok after just over a year with the company to take up the position of President and General Manager of Coca Cola's Venturing & Emerging Brands (VEB) division

exchange4media Staff Jun 28, 2019 8:47 AM

According to industry experts, the cricket tournament is a huge opportunity for brands to build a connect with the consumers and getting a celebrity to endorse adds to the impact

Anjali Thakur Jun 11, 2019 8:15 AM