As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in the previous fiscal

Javed Farooqui Aug 11, 2021 8:27 AM

The top ten brands' list witnessed new entries including Thums Up, Veet Cold Wax Strip and Delhi Skill & Entrepreneurship Univer-GV

exchange4media Staff Jul 23, 2021 8:40 AM

Prior to this, Bhattacharya was with Tata Consumer Products as Director Innovation, Packaged Beverages. She spent over a decade at the company, which was Tata Global Beverages

exchange4media Staff Jul 15, 2021 5:50 PM

Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations

Misbaah Mansuri Jul 14, 2021 8:28 AM

Rana has joined the company as VP of Public Affairs, Communications & Sustainability, India & Southwest Asia

exchange4media Staff Jul 1, 2021 2:57 PM

Industry opines brands may have to rethink how to go about placing themselves at such events

Mansi Sharma Jun 18, 2021 8:00 AM

Pogba who moved Heinekin bottles on grounds of religious beliefs was largely trolled on social media, unlike Cristiano Ronaldo

exchange4media Staff Jun 16, 2021 3:39 PM

Industry leaders think the footballer's disrespect towards the event's sponsor was in poor taste, adding that it may not impact Coca Cola’s image or sales significantly

Mansi Sharma Jun 16, 2021 8:39 AM

Amjad makes a move from The Coca Cola Company after 5 years of his stint as Vice President Public Affairs, Communication and Sustainibility.

exchange4media Staff Feb 27, 2021 5:25 PM

Conran Design Group opens its third global office in Mumbai to add to successful businesses in London and New York

exchange4media Staff Feb 3, 2021 3:49 PM

The new DOOH installation is located in a prime location in Sarabha Square a prime location in Ludhiana

exchange4media Staff Feb 2, 2021 10:30 AM

The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well

Noel Dsouza Jan 11, 2021 8:19 AM

Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial needs of their networked organization

exchange4media Staff Dec 11, 2020 12:35 PM

This is exchange4media’s first annual initiative to select, acknowledge and felicitate such deserving brands with esteemed communication professionals

exchange4media Staff Aug 25, 2020 9:11 AM

Prior to this, Dalton was Senior Director, Ola Mobility Institute

exchange4media Staff Jul 10, 2020 8:56 AM

The campaign is a small expression of the brand's gratitude towards those who went above and beyond during the crisis

exchange4media Staff Jun 20, 2020 12:20 PM

VIO Spiced Buttermilk's launch is a part of the company’s hyper-local strategy that focuses on developing localized products in India to suit consumer preferences

exchange4media Staff Jun 15, 2020 6:21 PM

From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts

Shreshtha Verma Mar 31, 2020 8:33 AM

Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association

Shreshtha Verma Feb 20, 2020 8:43 AM

This is the agency's second big win on an account under the Coca Cola brand umbrella in India this year

Neeta Nair Dec 18, 2019 2:53 PM