Prior to this role, Trivedy worked with SRF Ltd. as Head of Corporate Communications for almost a decade

exchange4media Staff Jul 16, 2019 8:38 AM

Campaigns by Uber, Dream11, Coca-Cola and BYJU’S were among those that stood out during the cricketing extravaganza  

Dolly Mahayan Jul 16, 2019 8:32 AM

The brand has achieved a reach of 70 mn for the campaign so far

exchange4media Staff Jul 12, 2019 5:10 PM

With the launch of this new variant, Coca-Cola India, is broadening its portfolio by introducing sparkling beverages blended with fruit juice

exchange4media Staff Jul 4, 2019 1:31 PM

Boulden will leave Reebok after just over a year with the company to take up the position of President and General Manager of Coca Cola's Venturing & Emerging Brands (VEB) division

exchange4media Staff Jun 28, 2019 8:47 AM

According to industry experts, the cricket tournament is a huge opportunity for brands to build a connect with the consumers and getting a celebrity to endorse adds to the impact

Anjali Thakur Jun 11, 2019 8:15 AM

Ishteyaque Amjad, VP, Public Affairs, Communications & Sustainability, Coca Cola, India says the 'Sustainable Development Goals' category is one where India has real potential to perform in

Neeta Nair Jun 7, 2019 8:40 AM

The packaging industry, which stood at $32 billion in 2015, had grown at a CAGR of 15% in the last 5 years and is expected to continue growing at a CAGR of 13-15% in coming years

Anam Khan Jun 4, 2019 8:56 AM

The actors will also be associated with a range of consumer activations, digital and social media engagements for the brand.

exchange4media Staff May 20, 2019 2:15 PM

The actor who celebrates his 32nd birthday endorses brands like Lux Cozi, Maaza, Ponds, Coca-Cola and Navratna Cool

Dolly Mahayan Apr 24, 2019 11:38 AM

Deal covers all ICC events, including the ICC Mens Cricket World Cup 2019 in England and Wales 

exchange4media Staff Jan 31, 2019 6:29 PM

Hrithik Roshan, who has been the face of several brands in his 18-year career, turns 45 today

exchange4media Staff Jan 10, 2019 8:39 AM

The incumbent agency is Interactive Avenues of IPG Mediabrands

exchange4media Staff Dec 19, 2018 8:05 AM

We take a look at some of the most creative ads that lit up screens this year

exchange4media Staff Nov 5, 2018 7:05 PM

The appointment is in keeping with developing business needs and investment in talent development

exchange4media Staff Sep 25, 2018 8:52 AM

He has replaced Sundeep Bajoria, who has taken over as VP– SWA Operations.

exchange4media Staff Aug 21, 2018 8:54 AM

‘The Platform’ by smartwater aims to inspire young and innovative designers of India to think differently and showcase their creativity at Lakmé Fashion Week

exchange4media Staff Jul 24, 2018 8:59 AM

Christina Ruggiero shared insights on brand building, the importance of brands having an edge and more at recently held BW Marketing Whitebook Summit 2018.

exchange4media Staff Jul 23, 2018 8:59 AM

From the sea of FIFA ad campaigns rolled out by brands, we chalk-out the top three brands that nailed their World Cup advertising and what makes them stand out.

Misbaah Mansuri Jul 12, 2018 9:00 AM

The campaign has been conceptualised by Leo Burnett India

exchange4media Staff Jun 29, 2018 11:44 AM