BARC Logo?blur=25

The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others

exchange4media Staff Mar 4, 2022 8:28 AM


Already used by clients including Coca-Cola, Google and Unilever, Link AI is a state-of-the-art creative effectiveness solution that reliably predicts a TV ad’s in-market performance within 15 minutes

exchange4media Staff Jan 28, 2022 7:12 PM

Cola majors?blur=25

This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler

exchange4media Staff Nov 15, 2021 8:41 AM


WPP will drive long-term growth for the entire company’s portfolio of brands across more than 200 countries and territories, including India

exchange4media Staff Nov 8, 2021 9:24 PM

Fanta ICC Men's T20 World Cup Celebration Song?blur=25

The ‘Colourful Fans’ campaign marks a comeback of a revamped brand Fanta combining the three great passions of India - Cricket, Music and Dance, in a refreshing manner

exchange4media Staff Oct 25, 2021 4:16 PM

Skoda - Star Sports?blur=25

As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in the previous fiscal

Javed Farooqui Aug 11, 2021 8:27 AM


The top ten brands' list witnessed new entries including Thums Up, Veet Cold Wax Strip and Delhi Skill & Entrepreneurship Univer-GV

exchange4media Staff Jul 23, 2021 8:40 AM


Prior to this, Bhattacharya was with Tata Consumer Products as Director Innovation, Packaged Beverages. She spent over a decade at the company, which was Tata Global Beverages

exchange4media Staff Jul 15, 2021 5:50 PM

Thums Up?blur=25

Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations

Misbaah Mansuri Jul 14, 2021 8:28 AM

Devyani Rajya Laxmi Rana?blur=25

Rana has joined the company as VP of Public Affairs, Communications & Sustainability, India & Southwest Asia

exchange4media Staff Jul 1, 2021 2:57 PM

sponsor snub?blur=25

Industry opines brands may have to rethink how to go about placing themselves at such events

Mansi Sharma Jun 18, 2021 8:00 AM

pogba Ronaldo at UEFA Euro press conference?blur=25

Pogba who moved Heinekin bottles on grounds of religious beliefs was largely trolled on social media, unlike Cristiano Ronaldo

exchange4media Staff Jun 16, 2021 3:39 PM


Industry leaders think the footballer's disrespect towards the event's sponsor was in poor taste, adding that it may not impact Coca Cola’s image or sales significantly

Mansi Sharma Jun 16, 2021 8:39 AM

Ishteyaque Amjad?blur=25

Amjad makes a move from The Coca Cola Company after 5 years of his stint as Vice President Public Affairs, Communication and Sustainibility.

exchange4media Staff Feb 27, 2021 5:25 PM

Havas Group - Conran Group?blur=25

Conran Design Group opens its third global office in Mumbai to add to successful businesses in London and New York

exchange4media Staff Feb 3, 2021 3:49 PM

Leafberry dooh installation?blur=25

The new DOOH installation is located in a prime location in Sarabha Square a prime location in Ludhiana

exchange4media Staff Feb 2, 2021 10:30 AM

Hrithik Roshan?blur=25

The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well

Noel Dsouza Jan 11, 2021 8:19 AM

coca-cola - for media creative agency?blur=25

Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial needs of their networked organization

exchange4media Staff Dec 11, 2020 12:35 PM

Top 25 brands?blur=25

This is exchange4media’s first annual initiative to select, acknowledge and felicitate such deserving brands with esteemed communication professionals

exchange4media Staff Aug 25, 2020 9:11 AM