Hrithik Roshan, who has been the face of several brands in his 18-year career, turns 45 today

exchange4media Staff 5 days ago

The incumbent agency is Interactive Avenues of IPG Mediabrands

exchange4media Staff 19-December-2018

We take a look at some of the most creative ads that lit up screens this year

exchange4media Staff 05-November-2018

The appointment is in keeping with developing business needs and investment in talent development

exchange4media Staff 25-September-2018

He has replaced Sundeep Bajoria, who has taken over as VP– SWA Operations.

exchange4media Staff 21-August-2018

‘The Platform’ by smartwater aims to inspire young and innovative designers of India to think differently and showcase their creativity at Lakmé Fashion Week

exchange4media Staff 24-July-2018

Christina Ruggiero shared insights on brand building, the importance of brands having an edge and more at recently held BW Marketing Whitebook Summit 2018.

exchange4media Staff 23-July-2018

From the sea of FIFA ad campaigns rolled out by brands, we chalk-out the top three brands that nailed their World Cup advertising and what makes them stand out.

Misbaah Mansuri 12-July-2018

The campaign has been conceptualised by Leo Burnett India

exchange4media Staff 29-June-2018

This edition of FIFA World Cup Russia 2018 has global brands playing around with interesting concepts, drones and recreating iconic moments in their campaigns

exchange4media Staff 25-June-2018

These global Ramadan and Eid campaigns have ticked all the right boxes

exchange4media Staff 16-June-2018

The beverage company involved some of its most popular brands to make all the right noises this IPL season; Garners 400 million views cumulative reach in peak summer (April-May) in eight languages

exchange4media Staff 13-June-2018

It would be impactful to see brands find angles that would appeal to the new generation of Muslim consumers

Misbaah Mansuri 05-June-2018

Valerie Pinto, CEO of Weber Shandwick India, and Ishteyaque Amjad, VP, Public affairs and communications, Coca-Cola, India and South West Asia, are both on the jury for PR Lions this year

Neeta Nair and Christina Moniz 29-May-2018

Mazumder talks about the stereotyped portrayal of communities in advertisements

Pratik Mazumder 26-May-2018

The action-packed season is witnessing some interesting global campaigns that personify the heart-throbbing excitement of the sporting extravaganza while getting their brands lots of visibility

exchange4media Staff 23-May-2018

A success and leadership summit for women held in Mumbai saw top leaders speak about building a dream job and answered tough questions on success

Pallavi Borkar 09-May-2018

The sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET)

exchange4media Staff 07-May-2018

Coca Cola India has started a new incubation model which helps it test and introduce new products in record time. The company added two new products to its portfolio which followed this incubation approach.

Ruhail Amin 04-May-2018

Google will launch the Google Creative Campus at the festival to improve diversity and representation in the creative industries

exchange4media Staff 04-May-2018