coca-cola
As CEO, Lagan will lead SLMG Beverages by strengthening its market leadership, advancing digital capabilities, and fostering a culture of high performance
e4m Staff Aug 11, 2026 10:16 AM
At e4m TechManch 2026, Coca Cola’s Sumeli Chatterjee and WPP’s Niraj Ruparel explored the future of marketing
e4m Staff Jul 28, 2026 12:34 PM
She will lead the company's internal communications function, focusing on employee engagement, content strategy and storytelling across the organization
e4m Staff Jul 28, 2026 10:21 AM
From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena
Aryendra Khan Jul 18, 2026 8:49 AM
Motwani was earlier Senior Director, leading eCommerce media for The Coca-Cola Company and Dell; in her current role, HUL is the brand partner
From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention
Aryendra Khan Jul 11, 2026 9:06 AM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
Rizvi was earlier Regional Brand Director, Coca-Cola TM- Eurasia Middle East
e4m Staff Jul 4, 2026 10:38 AM
In her new role, Gopinath will be part of HCCB's Public Affairs, Communication and Sustainability team, supporting the company's external communications mandate
e4m Staff Jun 25, 2026 11:30 AM
Prior to this role, Singh was CIO - India & South West Asia at The Coca-Cola Company
e4m Staff Jun 17, 2026 12:34 PM
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
As per reports, the pitch is likely to see WPP's Open X and Publicis Groupe compete in most international markets, except North America, Japan and Korea
Ambuj Deo Singh, Vice President, Digital Acceleration Office, Coca-Cola India & Southwest Asia, says the brand’s growth is being powered by expanding penetration while accelerating premiumisation
Sunidhi Vijay Jun 4, 2026 9:03 AM
Tribes Communications wins Grand Prix for its campaign The Barefoot Journey for Kansai Nerolac Paints
e4m Staff May 20, 2026 10:01 PM
Prior to this, Parul Bajaj was with Nissan Motor Corporation for over 10 years
e4m Desk May 12, 2026 11:09 AM
Subramanian has been associated with The Coca-Cola Company for the past two years
Tapaswee Chandele will succeed Lisa Chang, who steps down after a 7-year tenure
e4m Staff Apr 17, 2026 1:00 PM
Vasishtha has been appointed as Vice President – Government Affairs & Strategic Partnerships
e4m Staff Apr 15, 2026 3:59 PM
From nostalgia hacks to cultural originals, this week's ads show who's keeping up and who's leading
e4m Staff Apr 11, 2026 9:21 AM
Hatwalne has been associated with The Coca-Cola Company for more than a decade
Henrique Braun succeeds James Quincey, who moves into the role of Executive Chairman
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Brij Pahwa Mar 23, 2026 3:33 PM
Rimzim Jeera is widely recognised as one of India’s first ethnic flavoured beverage in a ready-to-drink format
e4m Staff Feb 22, 2026 1:00 PM
Diego joins from The Coca-Cola Company, where he most recently served as Vice President of Franchise Operations for Brazil
Ray will now also be responsible for high-priority territories including Greater China and Mongolia, as well as Japan and South Korea
e4m Staff Jan 14, 2026 8:44 PM
Prior to this, Narayanan held the role of Sr. Director - On Premise and Entertainment, Customer Management Group (INSWA) at the company
The company’s consolidated revenue rose nearly 7% to Rs 5,042 crore in FY25, up from Rs 4,713 crore in FY24
e4m Staff Dec 22, 2025 12:25 PM
Henrique Braun is currently Executive Vice President and Chief Operating Officer and will succeed James Quincey as CEO in 2026
e4m Staff Dec 11, 2025 10:13 AM
Coca-Cola will bring the original FIFA World Cup trophy to India for the first time in ten years
Vaishnavi Deshpande Nov 25, 2025 4:04 PM
Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher engagement and sales
Brij Pahwa Nov 18, 2025 2:50 PM
From fashion drops to FMCG staples, from OTT crossovers to sustainability pledges, this roundup examines which campaigns shine and which ones simply show up
Soumya Gawri Nov 15, 2025 8:07 AM
Launched globally, the campaign has been developed by WPP Open X, with creative direction led by VML and support from Essence, Mediacom, and Ogilvy
We take a look at iconic campaigns that have captured the essence of Diwali in all its warmth, chaos, and joy
Soumya Gawri Oct 18, 2025 9:40 AM
Ajay Bathija joins UNIBIC Foods as Chief Executive Officer, bringing 20+ years of FMCG and beverages leadership experience, including Coca-Cola
e4m Staff Oct 14, 2025 12:39 PM
Prior to this, Sunainika Singh was with Mondelez International as Marketing Director - Biscuits & Bakes at the company
Thums Up XForce is the official beverage partner and BodyArmor Lyte ORS is the hydration partner
The limited-edition collection includes six striking cups that transform when filled with a chilled Coca-Cola or other cold beverages
e4m Staff Sep 23, 2025 4:08 PM
Prior to this, Cal Knight was with Walmart where he led agency partnerships for Walmart Connect
e4m Desk Sep 12, 2025 10:28 AM
Claire Pinel last held the role of Group Marketing Director, Frontline ASEAN and South Pacific Operating Unit at the company
Peter West, VP & General Manager of the Australia, Pacific and South-East Asia (APS) business unit, will retire on December 31, 2025
e4m Staff Sep 5, 2025 12:40 PM
Locally Yours showcases these everyday heroes through a series of portraits and films that capture their commitment, heritage and entrepreneurial spirit
e4m Staff Sep 2, 2025 10:59 AM
In APAC, Coca-Cola has registered a 3% growth in revenue to reach $1,572 million
e4m Staff Jul 23, 2025 8:06 AM
Hemant comes to Hindustan Coca-Cola Beverages, or HCCB, after a nine-year career with Mondelez International Inc
e4m Staff Jul 15, 2025 12:30 PM