Cal Knight appointed Global Media Lead for WPP Open X

Prior to this, Cal Knight was with Walmart where he led agency partnerships for Walmart Connect

e4m by e4m Desk
Published: Sep 12, 2025 10:28 AM  | 1 min read
Cal Knight Joins WPP Open X as Global Media Lead
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Cal Knight has been appointed as Global Media Lead for WPP Open X. The company shared the news of his appointment through a LinkedIn post.

“WPP Media is proud to welcome Cal Knight as Global Media Lead for WPP Open X, our bespoke, fully integrated team for The Coca-Cola Company. We are thrilled to have Cal as part of the team, driving integration and transformation, to keep The Coca-Cola Company at the forefront of marketing innovation”, the LinkedIn post read.

Expressing excitement on the new role, Cal Knight said, “I’m thrilled to join WPP Media and Open X. It’s such an exciting time of transformation in our industry & across WPP and it’s a privilege to help build this next chapter of WPP and partner with The Coca-Cola Company —an iconic portfolio of brands that brings joy to so many around the world”.

Cal brings 20 years of leadership experience spanning CPG, retail, and technology. He joins the company from Walmart where he most recently led agency partnerships for Walmart Connect.

Prior to that, he held global roles at Twitter/X and helped guide major brands including PepsiCo, Microsoft, Mondelez, Johnson & Johnson, and Bristol-Myers Squibb in leadership roles at IPG, Havas, and Publicis.

Published On: Sep 12, 2025 10:28 AM