Umma Saini joins PhonePe as Director - Creative & Content
Prior to her appointment at PhonePe, Umma Saini served as COO at Schbang
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Published: Sep 11, 2025 3:06 PM | 1 min read
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Umma Saini has stepped down from her role as the Chief Creative Officer (COO) at Schbang. She has now joined PhonePe as Director - Creative & Content.
Most recently, before joining Schbang, she led brand and creative efforts for Google in India.
Saini started out as a copywriter at Saints and Warriors, then moved to Ogilvy & Mather, where she worked as a Creative Supervisor. Over the years, her work took her from India to Singapore, with stints as Creative Director at BBDO in both countries.
Over the years, she’s helped shape some of the most memorable brands and campaigns, including Ariel’s globally recognised #ShareTheLoad. Her work has earned widespread recognition, picking up awards at Cannes Lions, One Show, D&AD, The New York Festival, ADFEST, Spikes Asia, Effies, and more.
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