The campaign has been featured across ATL, BTL, TV, digital marketing and other advertising mediums

exchange4media Staff Oct 7, 2020 1:45 PM

Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles

Misbaah Mansuri Sep 28, 2020 8:46 AM

Users of PhonePe can now catch all the live action while they transact, with live scores, real-time cricket news updates, and ball-by-ball commentary from Yahoo Cricket on ‘Switch Gully'

exchange4media Staff Sep 18, 2020 2:44 PM

We asked experts on their take on the spot, which has crossed a whopping 28 million views on YouTube

Misbaah Mansuri Aug 21, 2020 8:28 AM

Amazon, Phone Pe, Unacademy and TVS are all in advanced stages of negotiation with Star, say sources

Tasmayee Laha Roy Aug 19, 2020 8:46 AM

The campaign has been conceptualised and created by Leo Burnett India

exchange4media Staff Aug 13, 2020 12:39 PM

PhonePe joins citizen movement to help restart livelihoods of people impacted by the pandemic

exchange4media Staff Aug 11, 2020 2:18 PM

The Chennai-based digital boutique agency has won accounts like PhonePe and Musli Power from diverse sectors ranging from F&B to health & wellness

exchange4media Staff Aug 11, 2020 12:45 PM

Priya Patankar, Head - Corporate Communications & PR, PhonePe, speaks on being part of e4m Women Achievers Awards, her thoughts on women playing a crucial role in the industry and more

exchange4media Staff Aug 11, 2020 9:17 AM

The campaign illustrates how people are navigating the ‘New Normal’ as the country continues to open up in phases after months of lockdown

exchange4media Staff Aug 10, 2020 1:06 PM

With the strategic partnership, over 200 million PhonePe users can now access content from Republic World on the go

exchange4media Staff Jul 20, 2020 7:00 AM

PhonePe is working around the clock to ensure that all the services, including customer support & merchant support, continue to run seamlessly 24/7 without any sort of disruption

exchange4media Staff Mar 25, 2020 2:00 AM

PhonePe will launch a series of TV ads during the upcoming IPL season

exchange4media Staff Feb 15, 2020 7:44 AM

PhonePe spent Rs 1,296 crore on advertising and promotion, accounting for over 60% of total expenditure in FY19

exchange4media Staff Oct 30, 2019 2:51 PM

Mittal, Head -Open Banking, Remittance and KYC, Phonepe, says payment platforms should work on winning trust of consumers

exchange4media Staff Oct 12, 2019 8:52 AM

Will Cathcart, WhatsApp Global Head, says the company's vision is to make the process of sending money as easy as sending a message on the platform

exchange4media Staff Jul 25, 2019 6:17 PM

Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene

Shikha Paliwal Jul 8, 2019 8:46 AM

Dream11, Byju’s, policybazaar.com, paisabazaar.com and PhonePe are some of the new entrants to the advertisers’ list for the ICC Cricket World Cup 2019

Tasmayee Laha Roy May 30, 2019 8:38 AM

As co-presenting sponsor for the TV broadcast of VIVO IPL 2019, PhonePe is well placed to create awareness about benefits of the app and UPI, said Nigam, CEO and Founder, PhonePe

Moumita Bhattacharjee Apr 4, 2019 8:43 AM

We look at how brands like Vivo, Star Sports, Hotstar & PhonePe are making the most of their presence in this season of the Indian Premier League

Dolly Mahayan Apr 1, 2019 8:26 AM