PhonePe advertising expense shrinks 47.38% to Rs 535 crore in FY21

The company's revenue expanded by 86% to Rs 689.8 crore from Rs 371.7 crore

e4m by exchange4media Staff
Published: Oct 20, 2021 10:41 AM  | 1 min read

PhonePe's advertising promotional expenses for the fiscal ended 31st March 2021 has dropped 47.38% to Rs 534.95 crore from Rs 1016.64 crore in the previous fiscal. Total expenses rose 12% to Rs 2455.9 crore from Rs 2202.6 crore. 
The company's revenue expanded by 86% to Rs 689.8 crore from Rs 371.7 crore, with the majority of its revenue coming from payments and allied services. EBITDA loss narrowed 6.42% to Rs 1630.7 crore from Rs 1742.6 crore. Net loss for the fiscal fell 2.47% to Rs 1727.8 crore from Rs 1771.6 crore.

PhonePe is India's leading fintech platform with over 300 million registered users. It enables users to send and receive money, recharge mobile, DTH, pay at stores, make utility payments, buy gold and make investments.

The Walmart-owned company forayed into financial services in 2017 with the launch of Gold, providing users with a safe and convenient option to buy 24-karat gold securely on its platform. PhonePe has since launched several Mutual Funds and Insurance products like tax-saving funds, liquid funds, international travel insurance and Corona Care, a dedicated insurance product for the COVID-19 pandemic among others.

The payment platform also launched its Switch platform in 2018, and today its customers can place orders on over 600 apps directly from within the PhonePe mobile app. PhonePe is accepted at 20+ million merchant outlets across Bharat.  

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