advertising-expenses

Measuring ROI can increase newspaper AdEx 1.5X by 2025

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Guest Column: Manas Mishra, Co-founder, Mediant, suggested that simple solutions like Cloud Telephony can improve the ROI of newspapers, challenging the AdEx shift to digital media

Manas Mishra Dec 31, 2021 8:52 AM

PhonePe advertising expense shrinks 47.38% to Rs 535 crore in FY21

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The company's revenue expanded by 86% to Rs 689.8 crore from Rs 371.7 crore

exchange4media Staff Oct 20, 2021 10:41 AM

Microsoft Corporation India clocks turnover of Rs 9430.3 crore in FY21

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Advertising promotional expenses shot up by 35% to Rs 316.7 crore from Rs 234 crore

exchange4media Staff Oct 20, 2021 8:32 AM

Dream11's FY20 advertising expenses jumped 70% to Rs 1328 crore

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Business promotion expenses of the company rose 40% to Rs 405.5 crore from Rs 289.6 crore

Javed Farooqui Sep 22, 2021 9:02 AM

Lenovo India incurred advertising promotional expense of Rs 173.38 cr in FY20

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Total expenses were reported at Rs 8,996 cr compared to Rs 7002.29 cr in the previous fiscal

exchange4media Staff Jan 16, 2021 9:08 AM

Amazon Pay India's advertising promotion expenses jump 55.4% to Rs 2212.7 cr in FY20

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The company continues to focus on security and reliability to ensure customers experience the ease and convenience of transacting digitally

Javed Farooqui Dec 14, 2020 8:34 AM

Ola Cabs cuts back on advertising & promotional expenses by 60%

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In terms of net loss, the ride-hailing company witnessed a 57% drop from the last financial year

Misbaah Mansuri Dec 2, 2019 9:22 AM

P&G Hygiene and Health Care ups advertising & promotion expenses by 25.5%

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The company has posted 7.62% growth in revenue from operations in Q1

exchange4media Staff Nov 6, 2019 8:01 AM