DirectX appoints Ipsita Johri Rane as SVP, Strategy & Head, Brand Solutions
Ipsita Johri Rane brings over 25 years of experience across marketing, communications, brand building
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Published: Oct 17, 2026 11:05 AM | 1 min read
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- Ipsita Johri Rane has been appointed as Senior Vice President, Strategy & Head, Brand Solutions at DirectX, bringing over 25 years of experience in marketing and brand building.
- In her new role, she will focus on enhancing the company's strategy and brand solutions by leveraging consumer insights and technology to address brand challenges.
- Rane emphasizes the importance of understanding consumer behavior and cultural context to develop effective solutions for clients.
- Her previous experience includes roles at The Walt Disney Company India, Sony Pictures, and TBWA India.
Ipsita Johri Rane has joined DirectX as Senior Vice President, Strategy & Head, Brand Solutions.
She brings over 25 years of experience across marketing, communications, brand building and entrepreneurship.
At DirectX, she will focus on strengthening the company's strategy and brand solutions, combining consumer insights, experiences and technology to address brand challenges and drive business outcomes.
Ipsita Johri Rane shared, “Brands need more than visibility or engagement in local markets. They need to understand what will influence consumer behaviour, where the opportunity lies and how that opportunity can translate into meaningful action. My focus at DirectX will be to bring sharper strategic thinking and a deeper understanding of people, culture and context into how we develop solutions, helping clients move from defining an activation to solving a brand or business problem.”
Earlier in her career, she has also worked at The Walt Disney Company India, Sony Pictures, TBWA India, among others.
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