L’Oréal Paris unveils its first festive film with Alia Bhatt

L’Oréal Paris has launched its first-ever Diwali campaign in India, “Mujh Mein Hai Diwali.” Fronted by global brand spokesperson Alia Bhatt, along with her childhood friends Akansha Ranjan Kapoor and Anushka Ranjan, the campaign celebrates the spirit of Diwali through the lens of sisterhood, nostalgia, and self-worth.

The lyrics of the song in the campaign have been penned by Prasoon Joshi and composed by Sneha Khanwalkar.

Speaking about the film, Dario Zizzi, General Manager, L'Oréal Paris India, added, “With Mujh Mein Hai Diwali, we’re proud to present a film that celebrates not only the festive season but also the relationships and self-worth that lie at its heart. This is our first festive film in India, and we’re delighted to do so with a story that feels authentic and resonates deeply with our consumers.”

View this post on Instagram

A post shared by L'Oréal Paris Official (@lorealparis)

Prasoon Joshi, Chief Creative Officer - McCann Worldgroup, who conceptualised the campaign along with the McCann India Creative Team, said, “I have always believed that brands in India need more than functionality — they need a true cultural connect. With ‘Mujh Mein Hai Diwali’ (‘Diwali resides within us all’), I wanted to bring that belief alive. The idea poetically reflects the power of inner radiance — that Diwali is not just an external celebration but a festival that lives within each of us. This campaign is close to the entire team’s heart as it celebrates the inner light every woman carries. Collaborating with Alia Bhatt, L’Oréal Paris, Shirsha Guha Thakurta -Director, Sneha Khanwalkar - Music Director, Harjot Kaur - Singer and our incredible team at McCann has been deeply fulfilling and I hope Mujh Mein Hai Diwali truly resonates with audiences.”

Sneha Khanwalkar, who has composed a special song for this film, remarks, "I’ve always had a special connection with Diwali - somehow driven inwards amidst all the outward noise. Finding the inner me - the connection to Prasoon Joshi’s words was immediate and visceral, expressed beautifully by Alia’s unmatched talent. Sung by Harjot Kaur and arrangements by Raja Rasaily, this has been an unforgettable experience.”

The film will premiere across L’Oréal Paris’ digital and social platforms in the run-up to Diwali.