diwali
The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing
Tanzila Shaikh Nov 17, 2022 9:05 AM
October being a festive month, readership was centred on Durga Puja, Dussehra, Karva Chauth and Diwali, according to Taboola's insights
exchange4media Staff Oct 28, 2022 4:06 PM
We pick out the campaigns that have stood out among the clutter of festive ads
Tanya Dwivedi Oct 26, 2022 8:57 AM
The film has been ideated and executed by the Godrej Brand and Communications team along with Creativeland Asia
exchange4media Staff Oct 25, 2022 12:00 PM
The brand has associated chef Vikas Khanna for the campaign
exchange4media Staff Oct 24, 2022 6:00 PM
The campaign has been launched across multiple digital platforms
exchange4media Staff Oct 24, 2022 3:00 PM
The telecast will be available on the newly revamped www.bttv.in website as well as the channel’s YouTube, Twitter, Facebook and LinkedIn pages
exchange4media Staff Oct 24, 2022 8:41 AM
The short film #ThodiSiJagahBanaLo is an ode to Indian artisans
exchange4media Staff Oct 24, 2022 8:37 AM
The #InspirationAhead campaign is directed by Alok Kulkarni
exchange4media Staff Oct 24, 2022 8:22 AM
The ad, conceptualised by Ogilvy India, carries the brand’s message - Iss Diwali Bhi Har Ghar Kuch Kehta Hai
exchange4media Staff Oct 24, 2022 8:22 AM
The film is part of the brand’s #TaiyaarHokarAaiye campaign
exchange4media Staff Oct 24, 2022 8:17 AM
The ad also introduces the 'Kinder Joy Diwali Wonder Box' gifting option for kids
exchange4media Staff Oct 22, 2022 8:46 AM
The campaign encourages consumers to gift “MediBuddy Gold” to their loved ones on Diwali
exchange4media Staff Oct 22, 2022 8:24 AM
A digital film #JoBhiHoHumDekhLenge has been amplified on all social media handles of the company
exchange4media Staff Oct 21, 2022 3:28 PM
The brand has released a video celebrating the twelve sarees in the Soundarya collection
exchange4media Staff Oct 21, 2022 2:31 PM
Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more
Ritika Raj Oct 21, 2022 1:07 PM
Industry leaders say they are confident of making record sales; go all out with promotions and offers
Nilanjana Basu Oct 21, 2022 8:49 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Sandhya Raghavan Oct 20, 2022 8:59 AM
