diwali
e4m caught up with marketers and industry heads to understand how they identify meaningful metrics versus festive noise, and what they actually learn from the ad frenzy once the lights dim
Pooja Yadav Nov 14, 2025 9:36 AM
The AI-generated film blends human insight with intelligent technology to showcase how finance should be simple, reassuring and personalised, just like our special bonds with loved ones
e4m Staff Oct 23, 2025 3:45 PM
From premium LED billboards to rural haats and temple towns, brands across categories are opting for OOH, reaffirming that outdoor is back in the core media mix, assert industry players
Chehneet Kaur Oct 23, 2025 9:07 AM
Behind the glow of festive performance reports lies an open secret: a rising share of that activity isn’t human at all
Shantanu David Oct 22, 2025 9:06 AM
For agencies, the cuts have hit where it hurts most — the craft and scale that once defined their creative edge, say experts
Kanchan Srivastava Oct 22, 2025 8:59 AM
The campaign highlights how each of Welspun One’s developments represents far more than physical infrastructure
e4m Staff Oct 21, 2025 9:00 AM
Ananya Panday is marking this Diwali with a personal take on the season’s warmth, light, and togetherness
e4m Staff Oct 21, 2025 8:59 AM
The campaign has been conceptualised by the creative agency Green Chutney
e4m Staff Oct 21, 2025 8:59 AM
‘Ghar layein Aashirvaad’ campaign pays heartfelt tribute to mothers — the light that illuminates every home
e4m Staff Oct 21, 2025 8:00 AM
The TVCs have been released in English, Hindi, Tamil, Telugu, and Kannada
e4m Staff Oct 20, 2025 8:46 AM
A look at campaigns that turned the festive frenzy into pure creative sparkle
Aryendra Khan Oct 20, 2025 8:45 AM
With the Light a Diya campaign, users can connect with their friends and family in a fun, interactive way on the app, and not just send a Diwali wish
e4m Staff Oct 19, 2025 3:55 PM
This festive week saw a medley of advertisers rediscovering inner Bollywood directors, tear-jerking violins and drone shots of fairy lights
Soumya Gawri Oct 18, 2025 9:41 AM
We take a look at iconic campaigns that have captured the essence of Diwali in all its warmth, chaos, and joy
Soumya Gawri Oct 18, 2025 9:40 AM
Markand Adhikari, Chairman and Managing Director of Sri Adhikari Brothers (SAB Group), hosted a Diwali dinner in Mumbai
e4m Staff Oct 18, 2025 9:06 AM
Quick commerce platforms are redefining festive shopping, offering same-day delivery of gold coins, silver utensils, and traditional gift items in partnership with jewellers
Soumya Gawri Oct 18, 2025 8:53 AM
The film tells the story of three soldiers returning home for Diwali, capturing themes of remembrance, brotherhood and togetherness
e4m Staff Oct 17, 2025 5:05 PM
The campaign is being rolled out across multiple platforms and markets, engaging audiences over the next six months
e4m Staff Oct 17, 2025 10:11 AM
The campaign was part of HP India’s larger festive initiative #TuJashnBan, meaning ‘Be the celebration’
Soumya Gawri Oct 17, 2025 8:28 AM
Diwali advertising is evolving – moving away from sentimental tropes toward humour, wit, and relatability, as brands tap into modern moods and digitally native consumer sensibilities
Soumya Gawri Oct 17, 2025 8:07 AM
According to a Rediffusion Red Lab Dhanteras & Diwali Report on India's millionaires, India’s millionaire count has surged 445% since 2017
e4m Staff Oct 16, 2025 9:43 AM
Campaigns this year have moved beyond grandeur to embrace authenticity and shifting toward deeply personal storytelling, say experts
Kanchan Srivastava Oct 16, 2025 8:43 AM
As India’s festive economy scales new peaks, the modern festive playbook blends data with emotion, precision with purpose, and full-funnel impact with cultural insight
e4m Staff Oct 15, 2025 8:51 AM
Each of the four festive packs tells the visual story of the four days of Chhath, illustrated through intricate Tikuli artwork
e4m Staff Oct 14, 2025 4:35 PM
Conceptualised by Lowe Lintas, the campaign captures a truth that resonates deeply with Indians across the globe
e4m Staff Oct 14, 2025 3:49 PM
Senco Gold & Diamonds launches festive campaign with Kiara Advani for the launch of the ‘Shagun Collection’ this Dhanteras
e4m Staff Oct 14, 2025 3:37 PM
The campaign film showcases two families from distinct backgrounds, each navigating their unique path to home ownership
e4m Staff Oct 14, 2025 1:00 PM
The film combines India’s cultural practices with modern storytelling and generative AI visuals
e4m Staff Oct 13, 2025 3:25 PM
The film brings this emotion to life through the story of two siblings rediscovering the joy of togetherness amidst the familiar glow of Diwali
e4m Staff Oct 13, 2025 3:17 PM
Rooted in the brand’s ‘Duniya Ko Rang Do’ philosophy, the film captures how beyond the rituals and lights, Diwali’s brightest glow comes from the people we call ‘family’
e4m Staff Oct 11, 2025 8:26 AM
As Diwali nears, brands intensify their festive campaigns. Let’s take a look at the creative hits and misses currently lighting up our screens this season
Soumya Gawri Oct 11, 2025 7:46 AM
In the film, OPPO Reno14 5G Diwali Edition and OPPO F31 Pro+ 5G emerge as the enablers of these special chapters
In 2025, AI has shifted from deck to delivery by not just aiding media optimisation, but building actual campaign assets, powering multilingual rollouts, and automating real-time creative shifts
Shantanu David Oct 3, 2025 8:55 AM
The campaign has been produced entirely in-house using AI, from visuals to music
e4m Staff Oct 2, 2025 10:00 AM
The campaign is conceptualised in-house by the OnePlus marketing team and directed by OML
e4m Staff Sep 26, 2025 3:48 PM
Analysts estimate FMCG brands are sitting on a ₹500 crore “goldmine” if they treat first-party data not just as an activation pipe for ads, but as a true intelligence engine
Shantanu David Sep 26, 2025 9:05 AM
This campaign inspires a shift from conventional Diwali gifting as a formality to heartfelt choices
e4m Staff Sep 25, 2025 1:20 PM
The campaign also highlights Polycab’s contribution to India’s infrastructure
e4m Staff Sep 24, 2025 4:30 PM
The campaign is conceptualised and executed by Turmeriq Integrated Marketing Solution, Paragon’s creative agency partner
e4m Staff Sep 24, 2025 1:31 PM
The campaign positions Bath & Body Works as the go-to destination for luxurious candles this season
e4m Staff Sep 24, 2025 12:42 PM
The campaign aims to reach mass consumers via Asia Cup 2025 on TV, while connecting with premium and digital audiences via OTT and online platforms
e4m Staff Sep 24, 2025 12:16 PM