Sukesh Nayak?blur=25

The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing

Tanzila Shaikh Nov 17, 2022 9:05 AM


October being a festive month, readership was centred on Durga Puja, Dussehra, Karva Chauth and Diwali, according to Taboola's insights

exchange4media Staff Oct 28, 2022 4:06 PM


The film has been ideated and executed by the Godrej Brand and Communications team along with Creativeland Asia

exchange4media Staff Oct 25, 2022 12:00 PM


The brand has associated chef Vikas Khanna for the campaign

exchange4media Staff Oct 24, 2022 6:00 PM


The telecast will be available on the newly revamped www.bttv.in website as well as the channel’s YouTube, Twitter, Facebook and LinkedIn pages

exchange4media Staff Oct 24, 2022 8:41 AM

Asian Paints?blur=25

The ad, conceptualised by Ogilvy India, carries the brand’s message - Iss Diwali Bhi Har Ghar Kuch Kehta Hai

exchange4media Staff Oct 24, 2022 8:22 AM

kinder joy?blur=25

The ad also introduces the 'Kinder Joy Diwali Wonder Box' gifting option for kids

exchange4media Staff Oct 22, 2022 8:46 AM


The campaign encourages consumers to gift “MediBuddy Gold” to their loved ones on Diwali

exchange4media Staff Oct 22, 2022 8:24 AM


A digital film #JoBhiHoHumDekhLenge has been amplified on all social media handles of the company

exchange4media Staff Oct 21, 2022 3:28 PM


The brand has released a video celebrating the twelve sarees in the Soundarya collection

exchange4media Staff Oct 21, 2022 2:31 PM


Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more

Ritika Raj Oct 21, 2022 1:07 PM


Industry leaders say they are confident of making record sales; go all out with promotions and offers

Nilanjana Basu Oct 21, 2022 8:49 AM


On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years

Sandhya Raghavan Oct 20, 2022 8:59 AM