Expected to close on a growth rate in the single digit, the country’s biggest festival came as a saviour for the industry struggling due to a slowdown in the economy

Naziya Alvi Rahman Nov 7, 2019 9:07 AM

Times OOH leveraged on its network of over 200 digital screens at the airport; Diwali festival was sponsored by Amstrad, Amazon, Sony, Godrej Interio and Van Heusen

exchange4media Staff Nov 6, 2019 12:54 PM

The medium’s growth expectation from Diwali was around 20-25% this festive season but industry experts say it remained in the 10% range only

Shikha Paliwal Nov 6, 2019 8:43 AM

The campaign showcases embracing traditions and technology in a unique heartwarming way

exchange4media Staff Nov 5, 2019 4:38 PM

The Bengaluru-based start-up's subscriber base also doubled in a week

exchange4media Staff Nov 5, 2019 3:08 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 2, 2019 9:50 AM

UC Browser along with short video app VMate has introduced customized in-app games around ‘Housefull 4’ and Diwali

exchange4media Staff Oct 30, 2019 2:22 PM

The campaign celebrates the power to change, evolve and kindle new thinking

exchange4media Staff Oct 30, 2019 2:11 PM

Rather than putting money around festivals, most brands are spreading it across the year, say industry leaders

Moumita Bhattacharjee Oct 30, 2019 8:43 AM

exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.

exchange4media Staff Oct 29, 2019 8:59 AM

'Snapchat’s partnership for Diwali and Bajaj Allianz Life Insurance’s Diwali Unboxing With Chintu have broken the clutter. Which are the campaigns that stood out this season and created an impact?

Noel Dsouza Oct 29, 2019 8:53 AM

The film has been created by Kolkata based advertising agency, Shreyansh Innovations

exchange4media Staff Oct 29, 2019 8:30 AM

Titled ‘MyDiwaliRitual’, the commercial highlights a young woman assuring her worried mother that she is all set to celebrate Diwali the traditional way

exchange4media Staff Oct 26, 2019 4:00 PM

The digital campaign features Bollywood star Katrina Kaif along with regional brand ambassadors, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty for other key markets

exchange4media Staff Oct 26, 2019 9:27 AM

The campaign encouraged people to share portraits of those special moments spent with their big family on social media with the hashtag #BadiFamilyBadiDiwali

exchange4media Staff Oct 26, 2019 8:59 AM

The campaign thanks travel enablers across railways, roadways, and airways, who miss out on their Diwali celebration to make possible people’s journey to destination

exchange4media Staff Oct 26, 2019 8:50 AM

The insurer in collaboration with the firefighters of Mumbai is communicating the message via a song sung by the real firefighters.

exchange4media Staff Oct 25, 2019 7:14 PM

The campaign highlights the entry of the new brand of Mutual Funds in the market with the brand’s core promise of prosperity

exchange4media Staff Oct 25, 2019 5:29 PM

For its 3rd edition of their initiative Pawsome Diwali, the channel teamed up with NGOs of the country to spread awareness about the adverse effects of bursting crackers during Diwali

exchange4media Staff Oct 25, 2019 4:12 PM

Parryware will be running a digital film on its Facebook and Instagram pages from 24th October to 30th October, with a promise to bring more positivity to the lives of people

exchange4media Staff Oct 25, 2019 4:00 PM