Fortune blends emotions and AI for Diwali
The campaign includes a film and interactive postcard activity
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Published: Oct 20, 2025 8:46 AM | 1 min read
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Fortune, the brand from AWL Agri Business Ltd (formerly Adani Wilmar Ltd), has unveiled an AI-driven digital campaign that celebrates the timeless joy of ‘Ghar Ka Khana’.
The campaign brings alive Fortune’s festive message through an evocative AI-generated film that uses hyperreal imagery to capture the warmth of family bonds and festive cooking reminding India that while food can be ordered any day, Diwali feels truly complete only when it has made and shared at home.
Speaking about the campaign, Mukesh Mishra, Joint President, Sales & Marketing, AWL Agri Business Ltd, said, “Diwali is more than lights and sweets. It is a pause that reconnects us to home, family and food made with love. Through our AI-led storytelling, we’ve tried to blend technology with emotion, creating a campaign that’s both nostalgic and forward-looking. This campaign is our invitation to India to pause, come home and rediscover the joy of ‘Ghar Ka Khana’.”
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