Nutrica releases AI-powered Diwali video

The video captures the essence of modern Indian celebrations

by e4m Staff
Published: Oct 26, 2025 12:00 PM | 1 min read

Nutrica by BN Group has launched its Diwali campaign, celebrating the holiday with moments of love, laughter, and togetherness. The video showcases how Nutrica balances mundane tasks with joyful, childlike play to help families enjoy the holidays.

The video captures the essence of modern Indian celebrations, children running barefoot with sparklers, parents laughing together while doing festive chores, and elders passing down traditions. From the youngest to the oldest, Nutrica shows how everyone shares duties and celebrates together. The video highlights how small gestures of kindness in the kitchen and at the table make the festival easy, happy, and truly festive for everyone while maintaining a balance between family traditions and fun childhood memories.

Speaking about the campaign, Sparsh Sachar, Director and Business Head, FMCG, Nutrica, BN Group, said, “Diwali is about preserving traditions for future generations while allowing for enjoyable and carefree times. Our goal with Nutrica is to honour both tradition and contemporary family life while making these festivities simpler and joyful”.