AbhiBus rolls out AI campaign for Dussehra & Diwali

The campaign has been produced entirely in-house using AI, from visuals to music

by e4m Staff
Published: Oct 2, 2025 10:00 AM | 1 min read

AbhiBus, AI, Dussehra, Diwali

AbhiBus (ixigo’s bus business) has launched an AI-generated ad campaign as part of The Grand Festive Bus Sale, offering exciting discounts on bus bookings for Dussehra and Diwali.

Produced entirely in-house using AI, from visuals to music, the campaign highlights AbhiBus’s drive to push the boundaries of technology-led marketing to create ads that are more immersive and impactful.

Speaking on this, Rohit Sharma, COO, AbhiBus, said, “At AbhiBus, innovation drives everything we do, and this festive campaign is a testament to that. We now use AI across our entire marketing workflow, from creatives to execution, blending the latest AI video and design tools to deliver campaigns faster and smarter. By leveraging AI-generated videos and creatives, we’ve reduced production costs significantly compared to traditional ad budgets, while also gaining the agility to test, refine, and amplify our campaigns in record time. This approach not only makes our marketing more efficient but also helps us craft stories that truly connect with travellers during the festive season.”