Senco Gold & Diamonds launches ‘Shagun Collection’

As Dhanteras and the festive season approach, Senco Gold & Diamonds has launched Shagun Collection. The collection celebrates tradition, elegance, and the emotional value of gifting, making it the perfect choice for both Dhanteras and the upcoming wedding season, stated a press release.

The Shagun Collection showcases a wide range of exquisite karigari - from intricate uncut diamond sets and rich antique designs to finely detailed meenakari and nakshi work pieces. Each creation captures the beauty of India’s heritage while mixing it with modern sensibilities, offering something unique for every style and occasion. Every piece in the collection is a tribute to the joy of celebrations and the deep bonds we share with loved ones.

The festive campaign, featuring brand ambassador Kiara Advani, showcases heartfelt family moments that highlight how Senco jewellery becomes part of cherished traditions. As the campaign beautifully puts it, “Every shimmer of gold mirrors the glow of love, and every piece of Senco jewellery becomes a keeper of memories.”

Along with the Shagun Collection, Senco is offering a wide range of jewellery across different collections to suit every taste and occasion. The Lotus Collection by Everlite includes trendy and lightweight 9KT gold jewellery that represents purity, prosperity, and renewal. The Tattwa Collection from Gossip combines modern fashion with festive spirit through silver and costume jewellery. For men, new designs under Aham showcase bold, meaningful styles that celebrate strength and individuality. The brand also presents the Perfect Love collection, featuring Hearts & Arrows cut diamonds known for their exceptional brilliance and timeless appeal.

Joita Sen, Director, Head of Marketing and Designs, Senco Gold & Diamonds, said, “This festive season, Senco Gold & Diamonds is celebrating Diwali and Dhanteras by connecting deeply with families through thoughtfully crafted collections like the Shagun, Shakti, and Lotus series, as well as our new range of 9K gold jewellery. With regionally inspired designs, emotionally resonant campaigns, and an integrated marketing approach spanning TV, print, digital, and in-store activations, we aim to ensure every customer can celebrate tradition with trust, design excellence, and affordability - even amidst rising gold prices. Our focus remains on creating meaningful festive experiences while reinforcing Senco’s promise of quality, karigari, and relevance across diverse markets.”

Suvankar Sen, MD & CEO, Senco Gold & Diamonds, added, “Gold and silver has been one of the best performing assets for the last two years and the faith and trust that indian consumers and women have shown on the prodduct is yielding wealth for the households and nation. This auspicious time of Dhanteras should be the right occasion to continue to buy gold and silver as a wealth creation and hedge against inflation. Senco will continue to create products that are exclusive Deisgns for weddings and everyday wear office wear, for men and women and within the budget of the customers ranging from 15000 Upto 10 lacs