C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign

Mansi Sharma Jul 22, 2021 8:06 AM


#ApnoWaaliShaadi is a set of 6 TVCs, highlighting how weddings should be more about family and loved ones

exchange4media Staff May 1, 2021 8:26 AM

WeddingBazaar to digitise the wedding services industry to help thousands of SMEs, MSMEs and entrepreneurs by providing them state-of-the-art products and services

exchange4media Staff Feb 10, 2021 4:07 PM

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Adhish Zaveri, Director – Marketing,, says that people looking at matchmaking now see value in coming online

Simran Sabherwal Sep 15, 2020 9:12 AM

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The full-service tech-enabled social celebration vertical will be separate from their corporate service

exchange4media Staff Aug 18, 2020 11:23 AM

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Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more

Nafisa Shaheen Jul 2, 2020 8:39 AM

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Guest Column: Adhish Zaveri, Director-Marketing,, says that it’s paramount for marketers to embrace the importance of driving business growth, particularly in these uncertain times

Adhish Zaveri Jun 17, 2020 8:26 AM

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The brand campaign TVC is expected to launch in June and will run through the season

exchange4media Staff May 30, 2020 3:36 PM

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Lulla, the chief content officer of Eros Group, talks to e4m about creating a web series during the lockdown, the challenges they faced as a team and plans for more original content in the future

Sonam Saini May 12, 2020 8:51 AM


The graduating students excelled with 56% of them scoring above 70% and 13% of the students achieving above 80%

exchange4media Staff Mar 16, 2020 10:16 AM


With the new campaign, TikTok wants to engage users by encouraging them to share videos, wedding looks and dance moves for sangeet nights

exchange4media Staff Dec 20, 2019 3:24 PM


Pai talks about his hopes from the wedding mattress launch, the role of innovation, and the brand’s expansion plans

Neethu Mohan Dec 3, 2019 9:10 AM


The multi-city OOH campaign is currently live across 20 cities, including Mumbai, Delhi, Bangalore, Lucknow, Ahmedabad, Hyderabad, Pune, Chandigarh and Udaipur

exchange4media Staff Oct 22, 2019 3:13 PM


The first edition of the magazine will be available across 30+ cities with a circulation of 25,000+ print copies

exchange4media Staff Aug 30, 2019 4:05 PM

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Premiering on Saturday, 20th April 8 PM, the series showcases a unique and surreal journey of couples love stories

exchange4media Staff Apr 20, 2019 6:00 PM

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Several notable personalities including film-maker Subhash Ghai graced the event

exchange4media Staff Apr 15, 2019 12:49 PM


While ‘Bleed For This’ is a biopic, ‘Another Kind Of Wedding’ is a comic caper

exchange4media Staff Apr 3, 2019 1:22 PM


The ad film, launched by on its fifth anniversary, has got over 5 million views in 3 days

exchange4media Staff Feb 12, 2019 4:23 PM


From Veere Di Wedding and Sanju to Zero and Race, brands played a major role in many films this year

Neethu Mohan Dec 31, 2018 9:02 AM


The social media campaign, #WedEqual, is led by a video starring popular comic artistes Mallika Dua and Anubhav Pal

exchange4media Staff Dec 22, 2018 8:59 AM