wedding
Celebrating Parthip Thyagarajan, whose work as Co-founder and CEO of WeddingSutra.com has helped define India’s wedding industry
e4m Staff Apr 25, 2026 12:34 PM
Marketers are maximising campaign assets and storytelling to improve returns on high-cost seasonal spends
Sunidhi Vijay Jan 29, 2026 9:06 AM
‘My Best Friend’s Wedding’ campaign reflects how weddings are being experienced today
e4m Staff Jan 10, 2026 1:21 PM
Smriti Mandhana returns with OnePlus 15R’s “Power On, Limits Off” campaign, a day after announcing split from fiancé Palash Muchhal
Samya Rahuja Dec 8, 2025 3:04 PM
Shah Rukh Khan’s appearance at a high-profile Delhi wedding has triggered widespread social media discussion after several videos from the event went viral
Brands that previously relied on one-time influencer posts are moving towards long-term creator partnerships, say experts
Shalinee Mishra Dec 3, 2025 9:18 AM
Smriti Mandhana has removed her pre-wedding celebration posts with fiancé Palash Muchhal from social media after their wedding was postponed indefinitely due to a medical emergency in her family
Vaishnavi Deshpande Nov 25, 2025 2:38 PM
Glimpses of the star-studded celebrations, unforgettable performances, and moments that had everyone talking
Vaishnavi Deshpande Nov 24, 2025 3:47 PM
With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle
Sunidhi Vijay Nov 24, 2025 9:20 AM
The campaign, created by The Ridikulus, launches ahead of the wedding season
e4m Staff Nov 22, 2025 9:02 AM
With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends
Sunidhi Vijay and Soumya Gawri Nov 17, 2025 8:29 AM
Marketers are finding new ways to capture the ‘shaadi spirit’ and make their products part of India’s wedding conversations
Shalinee Mishra Nov 5, 2025 8:19 AM
In cities like Delhi NCR, the 'big fat desi wedding' is now a rented vibe
Soumya Gawri Jul 24, 2025 8:44 AM
Jeff Bezos and Lauren Sanchez’s Venice wedding is estimated to have cost over 40 million euros
e4m Staff Jun 28, 2025 11:30 AM
Clients are keeping an eye on the COVID developments in SE Asia, though they are not changing their plans yet; #WedInIndia continues to be top of the mind
Soumya Gawri May 28, 2025 12:38 PM
Top wedding planners on how Q4 2025 conflict is reshaping Indian nuptials at home and abroad
e4m Staff May 23, 2025 3:05 PM
What wedding planners learned during the COVID pandemic will hold them in stead during these uncertain times, say industry leaders
e4m Staff May 13, 2025 3:23 PM
With over two decades of experience in digital media, Parthip has played a pivotal role in shaping India's wedding media landscape
e4m Staff Apr 25, 2025 11:42 AM
As per the Rediffusion ‘Hits of the Year’ survey, opening of the Ram Mandir, quick commerce, Ratan Tata and D. Gukesh topped the research findings
e4m Staff Dec 31, 2024 9:57 AM
The brand’s new campaign celebrates young, diverse couples and their pursuit of comfort, connection and happiness in every moment
e4m Staff Dec 24, 2024 1:55 PM
Swiggy Instamart has introduced exclusive designer ‘lifafas’ with 10-minute delivery
e4m Staff Dec 14, 2024 9:36 AM
While traditional media channels like television and print remain crucial for reaching wedding consumers, there is also a growing shift towards digital media, say experts
Shalinee Mishra Nov 27, 2024 9:09 AM
Each week, the city-centric metro editions carries features on themes in wedding content - clothing, jewellery, food, gifting, and more along with expert opinions
e4m Staff Nov 18, 2024 1:21 PM
The ad film captures the essence of Indian weddings, showcasing six makeup looks
Brands homegrown and global that gained significant media attention during the grand nuptials and related festivities
The campaign by the matrimony app reinforces its commitment to provide couples with hasslefree wedding planning
e4m Desk May 27, 2024 12:24 PM
The campaign hoardings have been placed smartly next to a jewelry shop brand or wedding suit brand
He also emphasized on the importance of community support and collaboration in a LinkedIn post
e4m Staff Mar 23, 2024 6:52 PM
Mittal, Regional VP, India & Southwest Asia, Hyatt talks about 'Perfectly Yours 2.0', personalized wedding experiences, changing consumer trends, performance of the wedding sector and more
Ritika Raj Jan 29, 2024 12:15 PM
There will be special editions for Christmas, New Year, Weddings and Valentine’s Day comprising exclusive content packages
NATIVE CONTENT Dec 19, 2023 4:02 PM
From Netflix to Myntra, brands gushed as they wished the couple on their wedding
exchange4media Staff Feb 8, 2023 2:52 PM
The campaign encourages soon-to-wed couples to take a Rental Health Day together
exchange4media Staff Dec 7, 2022 12:11 PM
The campaign talks of festive looks and the excitement of getting dressed for the wedding season
exchange4media Staff Oct 11, 2022 2:28 PM
The glamorous evening will be co-hosted by The Taj Mahal Palace and WeddingSutra.com
exchange4media Staff Sep 18, 2022 9:19 PM
The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and advertisers, say experts
Sonam Saini Apr 14, 2022 8:53 AM
We bring to you a comprehensive list of the month’s most trending topics and moments as compiled by Starcom
exchange4media Staff Mar 12, 2022 9:39 AM
The virtual wedding took place on YUG, a Metaverse platform, on 5th Feb 2022 and coincided with the physical event held in Bhopal
exchange4media Staff Feb 7, 2022 7:08 PM
The #ManyavarAaGaya campaign revolves around the curiosity and excitement of the grand appearance by the Dulha along with the hook step that is set to become a trend in no time
exchange4media Staff Nov 16, 2021 3:45 PM
AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season
Mansi Sharma Nov 9, 2021 8:22 AM
C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign
Mansi Sharma Jul 22, 2021 8:06 AM
#ApnoWaaliShaadi is a set of 6 TVCs, highlighting how weddings should be more about family and loved ones
exchange4media Staff May 1, 2021 8:26 AM
WeddingBazaar to digitise the wedding services industry to help thousands of SMEs, MSMEs and entrepreneurs by providing them state-of-the-art products and services
exchange4media Staff Feb 10, 2021 4:07 PM
Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online
Simran Sabherwal Sep 15, 2020 9:12 AM
The full-service tech-enabled social celebration vertical will be separate from their corporate service
exchange4media Staff Aug 18, 2020 11:23 AM