Swiggy Instamart teams up with Manish Malhotra for this wedding season

Swiggy Instamart has introduced exclusive designer ‘lifafas’ with 10-minute delivery

by e4m Staff
Published: Dec 14, 2024 9:36 AM | 2 min read

Swiggy Instamart

This wedding season, Swiggy Instamart has launched a wedding store that delivers all your essentials in just 10 minutes. Adding a touch of glamour, Swiggy Instamart has partnered with iconic fashion designer Manish Malhotra to create exclusive designer Shagun Lifafas, ensuring you can gift in style, even if you haven't planned ahead.

Blending wedding needs with quick commerce, customers in Delhi-NCR can now get their hands on exclusive Manish Malhotra-designed Shagun Lifafas from Swiggy Instamart in just 10 minute to mark this exciting collaboration, the ace designer himself is featured in Swiggy Instamart’s latest ad.

Hari Kumar G, Chief Business Officer, Swiggy Instamart, “In the past few weeks, we've seen a surge in orders for kurtas, makeup items, and other essentials from Swiggy Instamart's wedding store. Manish Malhotra's brilliance has always brought magic to weddings, and we're excited to showcase his touch on our platform through these exclusive Shagun Lifafas. This partnership combines convenience with luxury, ensuring that this wedding season, everyone can make an entrance—Manish Malhotra style."

The film follows a delivery executive standing next to his modest bike while the legendary designer examines every detail with his signature keen eye. “Needs more… oomph!” Manish declares, before turning the humble bike into a sparkling work of art. Handles are adorned with flair, the wheels shimmer with accents, and the seat is draped in gota-patti. As the delivery executive reminds him, “Voh engine hai” (that’s the engine), Manish inquires with his assistant, “He knows he’s delivering a Manish Malhotra, right?”.