swiggy-instamart
Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly subsidises logistics, seller incentives and platform expansion
Shantanu David Dec 19, 2025 8:33 AM
New survey shows rising dependence on quick commerce platforms, increasing order frequency, and shifting consumer behaviour across categories
e4m Staff Nov 27, 2025 12:02 PM
Industry leaders say the approach isn’t just about standing out, it’s about aligning directly with the category’s core proposition: speed, convenience, and last-minute rescue
Aryendra Khan and Soumya Gawri Oct 7, 2025 8:22 AM
Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills
Anuja Jain Sep 10, 2025 9:21 AM
As part of this festive collaboration, Kalyan Jewellers is also retailing its exclusive collection of silver rakhis on Instamart
Whether it's holding back a rickshaw or stopping a schoolboy’s prank, Shera is the dependable force who ensures no harm comes to the women he silently protects
From high-concept cheese fantasies to paint ads that want to start a revolution, we’re decoding which campaigns deserve applause
Soumya Gawri Jul 19, 2025 7:49 AM
Instamart has also unveiled a fresh visual identity, headlined by a new primary brand colour
e4m Staff May 27, 2025 1:52 PM
The brand’s campaign with Tiger Shroff talks of delivering “uncompromised taste experience in just 10 minutes”
e4m Staff Apr 29, 2025 12:14 PM
The campaign, anchored in the tagline 'Life Interrupted, Taste Uninterrupted', comes to life through two engaging films starring the actor
e4m Staff Apr 28, 2025 12:11 PM
The products will be delievered in under 10 minutes across major cities: Pune, Gurgaon, Chennai, Hyderabad, Kolkata, Lucknow and Ahmedabad
This creative campaign was ideated in-house by Swiggy Instamart in collaboration with Dentsu Creative Isobar
e4m Staff Mar 12, 2025 5:31 PM
Swiggy Instamart has also set up a stall for devotees to have access to towels, power banks, and torches
e4m Staff Feb 11, 2025 1:21 PM
The film highlights the idea that love isn’t just for your significant other but for everyone who holds a special place in your heart
Released on January 2, the campaign film has garnered over 11.2 Million views and 113K shares on Instagram
Swiggy Instamart has introduced exclusive designer ‘lifafas’ with 10-minute delivery
e4m Staff Dec 14, 2024 9:36 AM
In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts
Soumya Gawri Dec 6, 2024 9:22 AM
While Swiggy Instamart sent out the widely disliked veggie as part of their deliveries, the National Restaurant Association has rolled out discounts for Mumbai and Pune voters
e4m Staff Nov 20, 2024 2:00 PM
Shalabh Shrivastava joins Swiggy as Senior Vice President of Driver Operations
e4m Staff Nov 11, 2024 6:34 PM
The film is inspired by Varun Dhawan’s Original series Citadel: Honey Bunny
Conceptualized in-house by Swiggy, this whimsical film taps into nostalgia with a playful nod to Karisma’s iconic “sona kitna sona hai” song
e4m Staff Oct 24, 2024 12:27 PM
The iconic Garba singer who is synonymous with Navratri festivities will feature on Swiggy Instamart app, teaching Garba hooksteps to users
The film highlights the brand’s core message— you name it, and it comes to your doorstep in 10-15 minutes
e4m Staff Sep 21, 2024 9:10 AM
The dispenser is giving away 1,000 modaks daily, dispensing around 142 modaks each hour
In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads
Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
e4m Staff Aug 5, 2024 12:58 PM
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
e4m Staff Jul 15, 2024 3:25 PM
The film features Rohit Sharma engaged in a conversation with his wife Ritika Sajdeh
Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand
Tanzila Shaikh Nov 7, 2023 9:13 AM
Bangaloreans on 13th July got fake tax notices along with their Swiggy Instamart grocery orders. The notice, when opened, had Bollywood’s Bad Man Gulshan Grover’s image printed on it with a message
exchange4media Staff Jul 14, 2023 3:17 PM
The campaign sees the return of the pairing of R Madhavan and Simran as an everyday couple planning their monthly groceries
exchange4media Staff Nov 26, 2022 9:28 AM
The campaign covers 17 cities, visually emphasizing Instamart’s promise of super quick delivery of all grocery and home needs
exchange4media Staff Dec 6, 2021 1:16 PM
The memorable Ramesh-Suresh duo and the 'Kya aapke toothpaste main namak hain' lady make a surprise appearance in the twin TVCs by Lowe Lintas
exchange4media Staff Oct 9, 2021 8:28 AM
Swiggy Instamart will also host engaging contests on digital and social channels in partnership with RCB to celebrate fans' passion for their team
exchange4media Staff Sep 29, 2020 3:20 PM