Swiggy Instamart’s life-sized pin turns into ‘Lost & Found’ landmark at Kumbh

Swiggy Instamart has also set up a stall for devotees to have access to towels, power banks, and torches

by e4m Staff
Published: Feb 11, 2025 1:21 PM | 2 min read

Swiggy Instamart has set up a stall at Triveni Sangam, the heart of the Kumbh, transforming it into a vital hub for essentials and on-the-spot needs. With thousands of visitors flocking the stall, there has been seen a surge in demand for items like power banks, torches, batteries, and towels—key necessities that help devotees stay connected, prepared, and comfortable during their spiritual journey.

To up the convenience, Swiggy Instamart has set up a life-sized installation of its signature S-pin logo, doubling as an easy-to-spot meeting point. Visitors can simply scan the QR code at the installation to save the location and easily find their way back, turning the logo into a trusted landmark amid the sea of devotees.

Speaking about the initiative, Amitesh Jha, CEO of Swiggy Instamart, said "At Swiggy Instamart, we’re always looking for ways to make everyday moments easier for our users. The Maha Kumbh Mela is a deeply significant event, and we wanted to add meaningful value to the experience. By creating a reliable meeting point and ensuring access to essential supplies, we’re making it simpler for visitors to navigate the massive gathering with peace of mind."

Adding a touch of humour to the age-old Kumbh legend of lost-and-found reunions, the Swiggy Instamart stall features a cheeky sign: "Bichhad gaye toh Swiggy par milte hain" (Lost? Let’s meet on Swiggy). The playful message has resonated with crowds, turning the stall into both a conversation starter and a functional landmark.