ixigo puts up train-shaped sky balloon
The approach has sparked discussions among pilgrims, tourists, and media alike
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Published: Feb 7, 2025 11:02 AM | 1 min read
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ixigo, a leading travel OTA, has unveiled a train-shaped sky balloon at the Maha Kumbh in Prayagraj, creating a buzz among millions of attendees at one of the world’s largest religious gatherings.
The striking balloon, designed to resemble a moving train, has captured the imagination of visitors, with many stopping to admire and click pictures. The creative approach has sparked discussions among pilgrims, tourists, and media alike.
In addition to the sky balloon activation, ixigo has taken up several high-impact branding opportunities across key touchpoints in Uttar Pradesh. The company has strategically placed branding at entrance gates, hoardings, and railway stations to enhance visibility and connect with travellers making their way to the grand event.
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