kumbh
If there was one constant in 2025, it was internet’s ability to turn the unexpected into a shared moment
Vaishnavi Deshpande Dec 30, 2025 12:43 PM
Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing
Sunidhi Vijay Jul 2, 2025 8:56 AM
Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology
Simran Sabherwal Apr 21, 2025 9:12 AM
Anti Scam Shala leveraged the eco-friendly practice of using newspaper pouches by embedding them with anti-scam comics
This event is a government-backed initiative designed to accelerate India’s startup ecosystem
e4m Staff Mar 31, 2025 7:56 PM
Daksha Bharadwaj, Founder Trustee - Dr. Satyakam Bharadwaj Vedic Research Foundation, writes on the ethos of the Maha Kumbh Mela
Daksha Bharadwaj Mar 25, 2025 12:34 PM
Britannia Good Day’s #AGoodDayAtMahaKumbh is a collection of untold stories at the congregation
e4m Staff Feb 28, 2025 1:11 PM
With a series of engaging activations, Dabur redefined the importance of oral health at India’s largest spiritual gathering
NATIVE CONTENT Feb 27, 2025 3:30 PM
From automakers to FMCG giants, BFSI players to quick commerce platforms, a diverse range of companies have stepped into the Sangam
Shalinee Mishra Feb 26, 2025 9:28 AM
At least 56% of urban Indians expect a positive economic impact of the Maha Kumbh Mela on the local community
e4m Staff Feb 20, 2025 6:15 PM
Industry expert estimate that brands have already collectively invested between Rs 1,800 crore to Rs 2,000 crore in advertising campaigns, marketing activations, and digital amplification
Shalinee Mishra and Sunidhi Vijay Feb 12, 2025 9:13 AM
Guest Column: Shailendra Singh, Chief General Manager (HRM & Marketing), Bank of Baroda talks about their various initiatives for the pilgrims at Mahakumbh
Shailendra Singh Feb 11, 2025 3:47 PM
Swiggy Instamart has also set up a stall for devotees to have access to towels, power banks, and torches
e4m Staff Feb 11, 2025 1:21 PM
The approach has sparked discussions among pilgrims, tourists, and media alike
e4m Staff Feb 7, 2025 11:02 AM
Over three months, the campaign was integrated into the cultural and religious landscape of Prayagraj
One such story that has captured widespread attention is the moment of Abhay Singh shaving before his interview with Aaj Tak
e4m Staff Jan 30, 2025 6:46 PM
This special edition packaging is part of Coca-Cola’s new approach to resonate even more deeply with consumers, making the brand more personal and local
e4m Staff Jan 30, 2025 6:27 PM
Guest Column: Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Mindwave Media, shares the key trends defining Kumbh Mela 2025
Rajesh Radhakrishnan Jan 29, 2025 9:10 AM
The CM praised Uttar Pradesh's remarkable progress highlighting its rise as a key growth engine for India's development
e4m Staff Jan 28, 2025 1:51 PM
Under the campaign, the company has created a specialised, highly-secure, free-of-cost locker facility for devotees
e4m Staff Jan 23, 2025 7:21 PM
A look at how leading brands are making the most of consumer engagement at Maha Kumbh
Soumya Gawri Jan 22, 2025 1:51 PM
Coca-Cola India and SLMG Beverages are backing hydration carts operated by local vendors, coolers, food courts and retail outlets
e4m Staff Jan 21, 2025 2:18 PM
With over 350,000 social media posts shared on the first day, the Maha Kumbh is now more than just a spiritual spectacle—it’s also a thriving space to seek engagement and connect with audiences
Soumya Gawri Jan 21, 2025 9:22 AM
The TVCs emphasise how life’s responsibilities—such as work, exams, or personal commitments—can sometimes prevent devotees from traveling to this sacred event
e4m Staff Jan 13, 2025 12:52 PM
Major players like Coca Cola, Patanjali, Unilever, Dabur, Airtel, Vodafone, ITC, Amar Ujala, Park+ and IIFL have planned various campaigns for the festival
Chehneet Kaur Jan 13, 2025 8:51 AM
Ad rates for the 45-day fair, expected to draw over 50 crore attendees, are 8-10 times higher than the typical advertising costs in Prayagraj, advertisers point out
Kanchan Srivastava Dec 27, 2024 8:31 AM
Shreyas Media has curated a suite of innovative advertising solutions designed to maximize brand visibility at the Maha Kumbh Mela
e4m Staff Dec 17, 2024 7:28 PM
The Maha Kumbh Mela 2025 is gearing up to be the perfect confluence of faith and technology, with brands leveraging innovative marketing strategies and AI-driven solutions
Chehneet Kaur & Jagruti Verma Dec 16, 2024 9:36 AM
For Maha Kumbh 2019, Crayons successfully partnered with renowned brands like HUL, Colgate, LIC, Sprite, PNB, and Bihar Tourism, among others
e4m Staff Nov 18, 2024 11:52 AM
The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024
e4m Staff Apr 29, 2024 3:35 PM
FCB India bagged 5 Lions for its acclaimed 'Punishing Signal' campaign for Mumbai Police
Mansi Sharma Jun 22, 2021 9:06 AM
In her new role, Nikumbh will be responsible for creative stewardship for clients in the region and will lead the creative vision for Conran Design Group, Mumbai
exchange4media Staff Feb 23, 2021 11:00 AM
Rajesh Radhakrishnan, CMO & Founder-Director, Vritti Solutions, shares insights on the OOH brand activations for Allahabad’s Magh Mela 2020 and the impact brands will garner from the congregation
Noel Dsouza Feb 5, 2020 8:41 AM
The documentary on Prayagraj Kumbh Mela premieres on January 29
exchange4media Staff Jan 28, 2020 1:57 PM