10 social media trends that took over our feeds in 2025

If there was one constant in 2025, it was internet’s ability to turn the unexpected into a shared moment

e4m by Vaishnavi Deshpande
Published: Dec 30, 2025 12:43 PM  | 6 min read
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Croissant? Prashant
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From viral clips that filled our feed to trends that spilled offline. 2025 had it all. What went viral, wasn’t always the loudest or the most shocking – it was something that was instantly recognizable and relatable that one could not help but laugh and share.

As the year unfolded, it became clear that virality was no longer ties to one platform or format. It travelled fluidly across short videos, memes, screenshots. As these moments travelled online, they evolved into adaptable trend rather than a fixed joke, as people used the viral meme and tied it to their niche which led to the domino effect of same-same but different.

Language quirks, regional humour and cultural contrast were remixed turning small observation into a widely shared moment. Instead of dividing audience, it created a sense of collective amusement allowing people to laugh at differences while recognising shared experience.

Let’s have a look at everything that went viral and set-off trends that spilled offline.

    1. Croissant? Prashant
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A post shared by Ayush Hu Mai (@ishowayuu)


It went so viral that, Britannia, the company whose croissant picture is in the viral video, temporarily changed the name of their product to Prashant.

 

 

  1. 10 Rs ka Biscuit

The meme was based on a silly mistake with a creator asking how much does a 10Rs biscuit costs. 

 The reel was recreated with a twist by many prominent figures like Badshah, cricketers Rinku Singh as well as Suryakumar Yadav. Brands like Britannia, Samsung and Zee5, were quick to jump in on this viral trend and teamed up with Shadab (creator of the trend) which further cemented his status. 

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A post shared by Bhuvan Bam (@bhuvan.bam22)

 

  1. Labubu Dolls

Labubu dolls were initially just monsters from a children’s books, until one day Hong Kong based toy brand Pop Mart, in collaboration with artist Kasing Lung, created them as wide eye, demonic looking collectibles. It didn’t just take internet by a storm, these dolls were seen hanging from Birkins and chanel bags of prominent global faces like Lisa of Blackpink, Dua Lipa etc. In India Ananya Pandey, Rashmika Mandana, Khushi Kapoor and even Amitabh Bacchhan joined the trend.

 

  1. Aura Farming

A clip of a young Indonesian boy swaying while standing on a boat, with a poker face as smooth movements as he radiated confidence took over the internet. Aura farming, the term refers to the art of projecting charm, confidence and aesthetic presence without effort or noise. Creators began reposting this reel with remix edits and turning them into meme like, “POV: You’re silently farming aura.” 

 

 

  1. Coldplay Kiss Cam

The band’s kiss cam caught Andy Byron, CEO of tech firm Astronomer, and Kristin Cabot in an embrace. What could have been a romantic moment for a couple, turned life – altering, as they immediately covered their faces and moved away from camera lens. Chris Martin quipped, “Either they are having an affair, or they are just really shy.” 

 

 

  1. Arjun Kapoor

A clip of 2017 press conference for Half Girlfriend, where a journalist’s comment prompted Arjun Kapoor to sharply asked, “Tune bola?” resurfaced and became Google’s top trending meme of 2025 in India. 

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A post shared by Twinkle (@8march.h)

 

 

  1. Mona Lisa in Maha Kumbh Mela 2025

A video featuring a girl from Indore with beautiful eyes and expressive face selling garlands (Mala) became one of the highlights of Maha Kumbh Mela 2025. 

 

 

  1. Ghibli and Nano Banana trend

AI gave everyday photos a creative touch and converted everyday photos into beautiful Ghibli images with a simple prompt, “Turn this into Ghibli photo.” 

 

https://x.com/GrantSlatton/status/1904631016356274286?s=20

Similarly, another AI- powered Nano Banana trend rolled out by Google Gemini, resulted in social media users creating stunning 3D figurines. 

 

https://x.com/GeminiApp/status/1962647019090256101?s=20

 

  1. Viral songs of the year

Uyi Amma, Zatt Pat Fatafat, Saiyaara (title track), Shaky and Fliparachi by FA9LA, could be used to describe 2025 in a song. Multiple reels were made; people knew the steps and danced to their beat and a lot of fun was had.

 

 

  1. Background Robot Dancers

A concert in China, where a team of robot stole the spotlight from the singer to themselves as they danced without missing a beat and were also seen doing a backflip. Internet was surprised at the co-ordination and even Elon Musk called it, “Impressive.” 

 

The year 2025 saw moments that were familiar and surprising. While trends came and went, they collectively reflected how people connected, reacted and found common ground online throughout the year.

 

 

 

 

 

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Published On: Dec 30, 2025 12:43 PM 
Tags   Viral Croissant Prashant social media trends of 2025 Kumbh girl labubu

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