viral
Prior to joining TVF, she served as Global Lead – Corporate Communications at PDS Limited
e4m Staff Jun 11, 2026 1:08 PM
Data points show zine publishing, indie bookstores and vinyl records rising sharply globally, indicating growing demand for human-made media over digital abundance
Anuja Jain Jun 3, 2026 3:28 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold
Aryendra Khan May 21, 2026 8:33 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how the Melody episode shows that in 2026, the most powerful PR is often accidental
Ganapathy Viswanathan May 21, 2026 8:00 AM
As platform logic rewrites the creative brief, industry voices debate whether the scroll has replaced the story and what that means for long-term brand memory
Aryendra Khan May 20, 2026 8:54 AM
While conversations around credit and cultural acknowledgement continue, moments where Indian elements are clearly identified tend to generate strong online engagement
Vaishnavi Deshpande Apr 25, 2026 8:26 AM
Users question pricing, credit and use of traditional Indian craft
Vaishnavi Deshpande Apr 24, 2026 3:17 PM
While one campaign focused on a hiring opportunity for engineering freshers, the other was around Women's Day celebrations
e4m Staff Apr 13, 2026 8:12 PM
The streaming platform has collaborated with the franchise to release a parody-led digital film inspired by Rohit Sharma’s viral meme, “Garden mein aaya hai kya?”
e4m Staff Apr 11, 2026 11:05 AM
The issue arose during a recent Mumbai event, when Dwivedi posed a question to Yadav that included a comment about the dollar’s fluctuations
An unconventional design from Louis Vuitton’s latest collection has garnered attention for both its concept and pricing
Vaishnavi Deshpande Apr 7, 2026 3:06 PM
Social media data shows a sharp spike in Ananya Birla’s following, which reportedly jumped from 485K to nearly 1.5 million after the RCB deal
Shalinee Mishra Mar 30, 2026 10:54 AM
Instagram is leaning into the Dhurandhar 2 wave, rolling out film-inspired fonts within its Edits video editing app
Vaishnavi Deshpande Mar 27, 2026 3:21 PM
Viral moments from the film are now translating into ad campaigns for supporting characters
Vaishnavi Deshpande Mar 26, 2026 7:12 PM
Kamra accused Allahbadia of ‘milking’ the controversy while overlooking its wider consequences for the comedy community
Vaishnavi Deshpande Mar 26, 2026 2:35 PM
With Jameel Jamali trending online, brands are quick to adapt his now-viral line into playful, product-led posts
Vaishnavi Deshpande Mar 24, 2026 7:14 PM
The buyer also pointed out discrepancies in the package, alleging that the manufacturer’s seals had been cut and re-taped, and that a suspicious barcode label had been affixed to the box
Vaishnavi Deshpande Mar 24, 2026 6:50 PM
Nearly 200 protesters, including researchers, academics and AI safety advocates, took part in the march
e4m Staff Mar 24, 2026 3:56 PM
A morning jog between Finland’s President Alexander Stubb and Canada’s Prime Minister Mark Carney in London’s Hyde Park took an unexpected turn with a reference to ‘Dhurandhar’
e4m Staff Mar 18, 2026 4:15 PM
Bills from some restaurants in Hyderabad, Chennai and Bengaluru show how LPG shortages are being reflected as separate line-item charges on customer receipts
Vaishnavi Deshpande Mar 17, 2026 5:27 PM
Held at the Pitch CMO Summit 2026, the session explored the idea that viral marketing cannot be engineered on command but emerges when brands tap into authentic human insight and storytelling
e4m Staff Mar 12, 2026 6:08 PM
The crossover between tech and motorsport quickly sparked reactions online
Vaishnavi Deshpande Mar 11, 2026 6:07 PM
While the brand credited Native American designers, social media users called out the resemblance to traditional Indian jhumka jewellery
Vaishnavi Deshpande Mar 10, 2026 7:42 PM
To mark International Women’s Day, diplomats recreated the viral ‘Dhurandhar’ trend, blending Bollywood flair with a tribute to the women working at the mission
Vaishnavi Deshpande Mar 10, 2026 2:49 PM
The playful thread among three police departments gave India’s T20 win an unexpected viral highlight
Vaishnavi Deshpande Mar 9, 2026 5:55 PM
As advertising agencies adopt AI tools for trend forecasting, the industry faces a key question: algorithms can analyse trends, but can they truly understand cultural sentiment?
Aryendra Khan Mar 2, 2026 8:56 AM
What began as a BTS look at Yash’s transformation for his upcoming film shared by his grooming stylist on his Instagram, has spiralled into an unexpected banter between Yash and Philips
e4m Staff Feb 28, 2026 9:33 AM
A simple search for ‘Punch the Monkey’ now triggers a heart-filled animation, celebrating the viral baby macaque who has captured the internet’s heart
Vaishnavi Deshpande Feb 26, 2026 3:48 PM
In Rajasthan, an elderly man has caught the internet’s attention for appearing to deliver an order while riding a horse
e4m Staff Feb 23, 2026 7:22 PM
As the viral baby monkey story spreads across platforms, Indian brands are finding creative ways to align with the emotional momentum online
Vaishnavi Deshpande Feb 23, 2026 3:09 PM
Created by Indian YouTuber and content creator Ishan Sharma, the clip aims to highlight how easily fabricated content can now deceive viewers
e4m Staff Feb 10, 2026 5:53 PM
The video has prompted conversations about platform responsibility and customer behaviour in app-based services
Vaishnavi Deshpande Feb 5, 2026 9:06 AM
The commercial, titled “The Choice,” directed by Oscar-winner Taika Waititi, revives the classic Pepsi Challenge blind taste test
Vaishnavi Deshpande Jan 30, 2026 6:35 PM
The trend was sparked by a viral clip from influencer Amulya Rattan, which drew backlash as many argued that public spaces are meant for everyone, not private filming
Vaishnavi Deshpande Jan 27, 2026 6:30 PM
The now-viral clip comes from German filmmaker Werner Herzog’s 19-year-old documentary, showing an Adélie penguin walking away from its colony
Vaishnavi Deshpande Jan 27, 2026 3:02 PM
The observation prompted a wide range of responses from users, many of whom shared personal anecdotes and explanations for the shift
Vaishnavi Deshpande Jan 16, 2026 8:12 PM
With generative AI tools becoming more accessible, social media creators are increasingly exploring prompt-based formats that enable rapid customisation and effortless sharing
Vaishnavi Deshpande Jan 16, 2026 5:17 PM
Canadian creator Caleb Friesen, living in India, questioned on social media why Indian sites are compared to global destinations instead of celebrated on their own
Vaishnavi Deshpande Jan 13, 2026 5:13 PM
Google further extended this engagement with a YouTube video showcasing global search trends for 'Stranger Things'
Vaishnavi Deshpande Jan 9, 2026 4:58 PM
At a pre-game show, ‘Bhangra Empire’ performed the film’s title track, and the video quickly went viral on social media
Vaishnavi Deshpande Jan 9, 2026 4:30 PM
Mirumi is developed by Yukai Engineering, a Tokyo-based robotics company renowned for designing emotionally engaging, playful robots rather than solely utilitarian machines
Vaishnavi Deshpande Jan 6, 2026 2:33 PM
Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with Indian audiences driven by aesthetics, storytelling, and social validation
Soumya Gawri Dec 31, 2025 8:28 AM
If there was one constant in 2025, it was internet’s ability to turn the unexpected into a shared moment
Vaishnavi Deshpande Dec 30, 2025 12:43 PM
One of the most widely shared clips from the concert features Tara Sutaria, who performed on stage with Dhillon during his performance of the song Thodi Si Daaru
e4m Staff Dec 29, 2025 6:18 PM
From megastar cameos to meme-ready humour, brands captured the emotional pulse of India in 2025
Soumya Gawri Dec 27, 2025 8:42 AM
The trend, driven largely by Instagram creators, draws inspiration from the film’s espionage narrative and Ranveer Singh’s portrayal of an undercover operative
Vaishnavi Deshpande Dec 19, 2025 4:01 PM
Chopra also criticised the way brands chase online reach over artistic credibility
e4m Staff Nov 27, 2025 5:21 PM
Social platforms have transformed every update about ‘Stranger Things 5’ into a viral moment, generating continuous waves of hype ahead of the series’ conclusion
e4m Staff Nov 14, 2025 1:55 PM
The stand-up comedian and YouTuber dropped a line during his recent show in Delhi that he ‘will bring back the show’, leading to speculations about the controversial show’s comeback
e4m Staff Nov 11, 2025 9:33 AM