Netflix is Mumbai Indians' official social media content partner

The streaming platform has collaborated with the franchise to release a parody-led digital film inspired by Rohit Sharma’s viral meme, “Garden mein aaya hai kya?”

by e4m Staff
Published: Apr 11, 2026 11:05 AM | 1 min read

After the 2019 documentary Cricket Fever: Mumbai Indians (MI), Netflix has once again stepped into the IPL cricket content space through a social media content partnership with MI.

The streaming platform has collaborated with the franchise to release a parody-led digital film inspired by Rohit Sharma’s viral meme, “Garden mein aaya hai kya?” The campaign uses a Rohit Sharma look-alike who recreates the cricketer’s style and dialogue, turning the widely circulated stump-mic moment into a humorous social media narrative.

Designed for digital platforms, the spoof blends cricket fandom with Netflix’s pop-culture storytelling, tapping into meme culture and IPL chatter online. The short-format film plays on the idea of Rohit Sharma guarding the “garden,” a reference that has become a popular internet joke among cricket fans.

While Netflix had earlier explored the team’s journey through the long-form documentary Cricket Fever: Mumbai Indians, the latest collaboration signals a shift toward snackable, social-first cricket content during the IPL season.

The move also reflects a broader trend this year, with several IPL teams onboarding dedicated social media content partners to create viral, meme-driven content around players and matches. With the IPL’s broadcast rights held by Star Sports and digital streaming on JioCinema, brands and entertainment platforms are increasingly using social media collaborations to plug into the tournament’s massive online conversations.