Trends Watch
Data points show zine publishing, indie bookstores and vinyl records rising sharply globally, indicating growing demand for human-made media over digital abundance
The widely circulated clip shows PM Modi handing over a packet of Melody to Italian Prime Minister Giorgia Meloni in a playful nod to the popular ‘Melodi’ trend
While conversations around credit and cultural acknowledgement continue, moments where Indian elements are clearly identified tend to generate strong online engagement
Users question pricing, credit and use of traditional Indian craft
Ahead of the MI vs CSK clash, Dhoni is seen interacting with Deepak Chahar and jokingly reacting to the presence of a camera
From cryptic visuals to product reveal, netizens read into the strategy behind the campaign
From Spotify integrations to city-wide activations, the campaign reintroduces MJ to new audiences
From Virat Kohli-Rohit Sharma’s bromance to Sachin Tendulkar’s presence, netizens were quick to pick on these moments
Duolingo, Airtel, Magicpin and others have joined the Samay Raina meme wave
The streaming platform has collaborated with the franchise to release a parody-led digital film inspired by Rohit Sharma’s viral meme, “Garden mein aaya hai kya?”
An unconventional design from Louis Vuitton’s latest collection has garnered attention for both its concept and pricing
NASA confirms Earth images were shot on iPhone, while a floating Nutella jar during livestream turns into a viral moment
Behind-the-scenes clip shows another person in the same outfit that Vinícius wears in the ad, suggesting the use of body doubles and CGI
Kamra accused Allahbadia of ‘milking’ the controversy while overlooking its wider consequences for the comedy community
After years of subsidised pricing and heavy discounts aimed at building user habits, platforms seem to now be focusing on improving margins and moving toward profitability
The buyer also pointed out discrepancies in the package, alleging that the manufacturer’s seals had been cut and re-taped, and that a suspicious barcode label had been affixed to the box
A morning jog between Finland’s President Alexander Stubb and Canada’s Prime Minister Mark Carney in London’s Hyde Park took an unexpected turn with a reference to ‘Dhurandhar’
Bills from some restaurants in Hyderabad, Chennai and Bengaluru show how LPG shortages are being reflected as separate line-item charges on customer receipts
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
A simple search for ‘Punch the Monkey’ now triggers a heart-filled animation, celebrating the viral baby macaque who has captured the internet’s heart
While on air, Pichai shared his lifelong connection and love for cricket
What started as a seemingly impressive demo at the India AI Impact Summit 2026 in New Delhi quickly snowballed into a full-blown controversy for Galgotias University
The visit brought together senior members of the state cabinet and representatives from the Gates Foundation for discussions centred on expanding collaboration in key public sectors
From quick creatives to celebratory visuals, timelines reflected how brands respond to shared national moments
Whether subtle or bold, brands found their own way to join the Valentine’s moment online.
Russian-Georgian figure skater Anastasiia Gubanova performed to a medley of Bollywood songs at the Olympics
In his post, Goyal acknowledged that the company may not have provided the right environment or leadership for some people in the past
The now-viral clip comes from German filmmaker Werner Herzog’s 19-year-old documentary, showing an Adélie penguin walking away from its colony
The Prime Minister appreciated the trend for bringing the youth towards their cultural roots in a new way
Creator Sahil Makhija has posted a video highlighting product quality issues in fast delivery, which has garnered attention
Over a career spanning nearly five decades, Valentino gowns have been worn by prominent figures like Jackie Kennedy, Elizabeth Taylor, Audrey Hepburn, Princess Diana, Julia Roberts and Jennifer Lopez
The trend basically is sharing old photos, often featuring then-popular filters like Snapchat's dog ears or flower crowns, grainy selfies and glimpses of life from ten years prior
The Palmonas ad sees Amrita Rao channel her 'Vivah' persona, delivering her line in the same iconic style
Canadian creator Caleb Friesen, living in India, questioned on social media why Indian sites are compared to global destinations instead of celebrated on their own
In his post, he indicated that the exercise was meant to understand the everyday realities of gig workers, positioning the activity as an on-ground experience
Google further extended this engagement with a YouTube video showcasing global search trends for 'Stranger Things'
At a pre-game show, ‘Bhangra Empire’ performed the film’s title track, and the video quickly went viral on social media
Recent events around Kartik Aaryan, Tara Sutaria and Akshaye Khanna highlight the workings of an informal, largely unregulated influencer-driven publicity ecosystem
Mirumi is developed by Yukai Engineering, a Tokyo-based robotics company renowned for designing emotionally engaging, playful robots rather than solely utilitarian machines
Nicolás Maduro has been seen wearing a Nike Tech Fleece tracksuit on board the USS Iwo Jima
Cultural reactions became a workaround for attention in an overcrowded feed with brands filtering trends through their identity
In 2025, a number of launches stood out not because of unanimous praise, but because it split opinion sharply, revealing how polarising modern fashion has become
Google’s India Year in Search 2025 highlights the trending topics and key concerns shaping Indians’ digital curiosity
The most shared videos depict Govinda’s Na’vi-style alter ego uttering his well-known comic dialogue, often loosely remembered online as “batti bujha intukle pintukle
The trend, driven largely by Instagram creators, draws inspiration from the film’s espionage narrative and Ranveer Singh’s portrayal of an undercover operative
South African singer Tyla made her India debut with performances at Mumbai’s MMRDA Grounds on December 7
Cristiano Ronaldo has formally announced his investment in Perplexity AI and entered into a global partnership with the company
Deepinder Goyal has said ‘Temple’ is a continuous brain-blood-flow monitoring wearable
Smriti Mandhana returns with OnePlus 15R’s “Power On, Limits Off” campaign, a day after announcing split from fiancé Palash Muchhal
The show was staged inside Manhattan’s Bowery subway station
Shah Rukh Khan’s appearance at a high-profile Delhi wedding has triggered widespread social media discussion after several videos from the event went viral
On Nikhil Kamath’s WTF is ? podcast, Elon Musk shared his views on the future of work to immigration, global trade, AI, and even his personal connection to India
‘Stranger Things’ mania reaches India with creative metro and billboard installations following London
Google’s Sundar Pichai showcased Nano Banana Pro’s capabilities by creating a detailed Thanksgiving infographic
The new features aim to strengthen Edits as a mobile-first tool capable of producing polished, platform-ready videos
Chopra also criticised the way brands chase online reach over artistic credibility
India has officially entered a new era of labour reform as the four long-pending labour codes, finally came into effect on 21 November 2025
‘Mahavatar Narsimha’ is directed by Ashwin Kumar and produced by Kleem Productions
In his post on X, Vikram Chopra made it clear that his appeal stems from personal concern, not corporate strategy
With modern design, enhanced safety features and multiple powertrains, the Sierra targets India’s fast-growing mid-size SUV segment
Amitabh Bachchan, who frequently co-starred with Dharmendra in the 1970s and 80s, paid a heartfelt tribute on his blog after the actor’s passing on November 24
Smriti Mandhana has removed her pre-wedding celebration posts with fiancé Palash Muchhal from social media after their wedding was postponed indefinitely due to a medical emergency in her family
After the news broke, celebrities and public figures took to social media to pay heartfelt tribute to Dharmendra, a star who touched generations
Glimpses of the star-studded celebrations, unforgettable performances, and moments that had everyone talking
Travis Scott’s CIRCUS MAXIMUS World Tour wrapped up its India leg with a concert at Mumbai’s Mahalaxmi Racecourse
The Bengaluru-based production house is reportedly in advanced discussions to acquire a part-ownership stake in the IPL franchise
Mahindra Group Chairman Anand Mahindra has said he believes the society is ignoring an acute mismatch in essential sectors like automotive services
In a recent interview, the Infosys co-founder has cited China’s 9-9-6 model and urges young Indians to “work harder before seeking balance”
Global icon Priyanka Chopra Jonas dropped a behind-the-scenes video from the monumental title launch of SS Rajamouli's upcoming film, ‘Varanasi’
The build-up started weeks before the launch event, with Apple-focused creators, analysts, and retailers driving an unusually high number of leaks and speculation threads
Fans and industry peers were quick to praise Mahesh Babu’s transformation into an intense, divine avatar
A photo from a Feeding India school visit triggers speculation and humour online
The most talked-about and viral moment of the Mumbai concert was Akon's ingenious and playful way of interacting with the massive crowd
Social platforms have transformed every update about ‘Stranger Things 5’ into a viral moment, generating continuous waves of hype ahead of the series’ conclusion
Hollywood’s ‘The Devil Wears Prada 2’ joins India’s nostalgia wave, where emotion meets strategy. From ‘Gadar 2’ to ‘Don 3’, marketers are cashing in on emotional continuity
Apple and Japanese fashion house ISSEY MIYAKE have come up with an iPhone Pocket, a ‘wearable’ pouch that looks more than a sleeve
The stand-up comedian and YouTuber dropped a line during his recent show in Delhi that he ‘will bring back the show’, leading to speculations about the controversial show’s comeback
From Skoda to Haldiram’s, several brands are latching on to the trend of ‘saying sorry for making you want us too much’
The couple has received widespread congratulations online following the arrival of their first child
The video shows the ace cricketer pranking his friends and teammates with a ‘shock pen’
"Sir, your skin is always glowing. Can you please tell me what is your skincare routine?"
Zakir’s wit, Himesh Reshammiya’s self-aware charm, and a classic tagline come together to create one of 2025’s most talked-about moments
Zohran Mamdani’s historic New York mayoral victory was fueled by a campaign that smartly tapped into Indian pop culture to connect with the city’s South Asian diaspora
The concert, part of Enrique Iglesias’ ‘India Tour2025’, marked his first show in Mumbai after 2004
Amul paid tribute to Piyush Pandey, honoring the icon whose storytelling and creativity left an indelible mark on Indian advertising
The episodes featuring Bill Gates will air starting 23rd October on Star Plus and will stream on JioHot-star
Deepika Padukone made the announcement on October 15 with an Instagram Reel that has already racked up millions of views
BTS, BLACKPINK, and K-dramas may spark the craze, but it’s Korean flavours and beauty rituals that are redefining how young India eats, shops, and aspires
Record-breaking traffic, viral deals, and unexpected cancellations turned India’s biggest e-commerce festival into a mix of triumphs and frustrations for shoppers
iPhone 17 launch rekindles the debate on aspiration, affordability, and advertising creativity
American Eagle CMO Craig Brommers shared that the campaign led to double-digit growth in denim sales, brought in nearly 800,000 new customers, and generated 40 billion impressions since its launch
While American Eagle’s campaign featuring actress Sidney Sweeney leaned on outrage, Gap doubled down on viral trends and inclusivity for KATSEYE
Leclerc partners with filmmaker and brand strategist to bridge sports, culture, and storytelling through the European lens
Taylor Swift’s post announcing her engagement with Travis Kelce racked up 1.7 million likes in just 30 minutes
Fenty Beauty’s missteps highlight the importance of cultural nuance in avoiding tone-deaf marketing
Zepto’s tie-up with HoABL to market Vrindavan plots signals a bold new chapter for India’s q-commerce industry, now targeting aspirational purchases
Student speaker Arya Ojha did not shy away from calling out the growing technological manipulation in advertising
In July, a deadpan canoe dance by a 11-year-old went viral in India, drawing 12M+ views and sparking brand collabs
The brand, founded by singer and actor Selena Gomez, appears to be courting Indian audiences through local influencers
Sydney Sweeney’s American Eagle ad sparks debate over its ‘jeans/genes’ tagline, sparking mixed reactions like ‘Unfollowed, Do Not Apologise & More’
A digitally created model in a Vogue-Guess partnership raises concerns around artificial intelligence in fashion and excessive beauty standards
Italian luxury brand faces second wave of cultural appropriation criticism, this time over another traditional Indian footwear
She outperformed international competitors like Jack Rhodes (UK), Jason Ladanye (US), and Mohammed Imani (Dubai) with her digital performances at the FISM 2025
In a country where Bollywood once ruled, Indian creators are now building a parallel K-culture universe, one that speaks Korean but still feels proudly desi
Labubu fever is real, and Gen Z can’t seem to get enough of this oddly adorable icon
As 30-second outrage bait clips from hour-long podcast go viral, context blows out stirring controversy
Tesla’s Model Y launch in India could revolutionise the EV market, but its success will depend on overcoming pricing and charging infrastructure challenges
$100K-worth Pokémon Card Caper stolen in Massachusetts in a 30-second perfectly planned heist
At Wimbledon 2025, while tradition and elegance prevailed, it was the unexpected appearance of viral Labubu dolls at the stands that drew significant online attention
Explore the Wimbledon side that goes beyond tennis with smart, stylish and whimsical campaigns
XG joins G-Shock to redefine its global image with a fresh creative vision
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