Food content creator spotlights condition of ice-cream sandwiches during quick delivery

An Instagram reel comparing ice-cream sandwiches ordered via quick-commerce platform Zepto has drawn attention for its candid take on product quality during fast delivery.

The video, posted by food content creator @headbangereats (Sahil Makhija), presents a side-by-side review of three options: a Rs 25 Amul sandwich, a Rs 40 Havmor version, and the premium Rs 89 Baskin Robbins Funwich.

What stood out was the condition in which the products were delivered. The Amul and Havmor ice-cream sandwiches held up reasonably well, although they were not perfect, while the Baskin Robbins item arrived noticeably smashed and partially melted, affecting its appearance and overall taste. In the caption, the creator politely suggested improvements: “zeptonow please look into your storage. Take 20min to deliver but store stuff properly and deliver with care.”

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A post shared by Headbanger Eats (@headbangereats)

Baskin Robbins India responded promptly in the comments, addressing the situation directly:

“Hello there. The condition in which our Funwich was delivered to you suggests the integrity of the product was not maintained at the storage unit which is what could’ve resulted in the iciness. We’re escalating this to the logistics and operating team to take up with zeptonow, request you to DM us the location that it was ordered at to facilitate an enquiry please. Thank you for your kind words about us, truly appreciate it.”

Zepto was also quick to respond too and offered to provide resolutions promptly, “Hi there, this is the Zepto team checking in. We haven’t received the details from you yet, and we’d like to help resolve this for you. Please share them via DM whenever convenient so we can take this forward.”

The reel has struck a chord with many users who have encountered similar issues with frozen items in quick-commerce deliveries, generating a comments section filled with shared experiences, brand preferences, and discussions about value for money.

Such moments underscore the everyday challenges of delivering perishable treats at high speed: while fast delivery is appreciated, maintaining proper freezing remains difficult, particularly under varying conditions. The video serves as a relatable and entertaining food review, while also subtly highlighting the importance of careful handling for cold items.