content-creator
Cleartrip CMRO Pallavi Saxena highlights the growing role of social media in travel discovery, arguing that Indian travel marketing is yet to fully tap its biggest opportunity
Anuja Jain Jun 25, 2026 9:20 AM
MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy
e4m Staff Jun 15, 2026 8:02 AM
Appeal for brands is straightforward. Unlike human creators, AI influencers do not require travel schedules, photoshoots, availability conflicts or reputation management for personal controversies
Shalinee Mishra Jun 3, 2026 9:15 AM
Brands say consumers today begin their journeys online, consuming reviews, creator content, explainers and product demonstrations before taking offline actions such as visiting dealerships
Sunidhi Vijay Jun 2, 2026 8:51 AM
Sharing the news on X, Ankur Warikoo described the decision as a difficult but necessary one
e4m Staff May 16, 2026 10:42 AM
The broader delegation also includes Sufi Motiwala, Ishita Mangal, Nidhi Kumar Ishani Mitra, among others
Shalinee Mishra May 11, 2026 6:06 PM
Ankush Bahuguna’s brand journey began with smaller but significant steps, from PR packages to paid partnerships, marking his shift from comedy creator to a recognised voice in beauty
Shalinee Mishra Mar 18, 2026 9:05 AM
Yagnesh Ravi, Lead – Ad Solutions, Snap Inc India., says India has become one of Snap’s fastest-growing markets globally, driven by growth across users, creators and advertisers
Sunidhi Vijay Mar 6, 2026 9:31 AM
The AI tag signals a broader attempt to formalise disclosure standards as synthetic media becomes more common across social platforms
e4m Staff Mar 2, 2026 10:28 AM
Speaking at an industry event, Ashwini Vaishnaw called on social media platforms to rethink their revenue models and compensate original content creators equitably
e4m Staff Feb 26, 2026 3:12 PM
At the India AI Impact Summit 2026, podcaster Raj Shamani discussed how artificial intelligence has become central to his workflow and everyday decision-making
e4m Staff Feb 17, 2026 8:48 AM
The report explains four patterns: The Rules of Realness, that shape how successful brands secure attention, meaning, and differentiation in 2026’s social context
e4m Staff Jan 29, 2026 4:06 PM
Brands turn to creators for their human, relatable voice. But with 95% now using AI to create and grow content, that line is beginning to blur. Here’s what experts say
Shalinee Mishra Jan 28, 2026 9:16 AM
Creator Sahil Makhija has posted a video highlighting product quality issues in fast delivery, which has garnered attention
Vaishnavi Deshpande Jan 23, 2026 4:18 PM
The creator PR and grooming market is estimated at Rs 300-500 crore, driven by creators expanding beyond social media into films, streaming platforms, podcasts, and long-term brand partnerships
Shalinee Mishra Jan 23, 2026 9:22 AM
In an interview released by YouTube, Mohan shared that Shorts continues to be an incredibly fast-growing format on the platform, and it's an area that will see further investment in 2026
e4m Staff Jan 22, 2026 3:20 PM
Movie-related creator content has emerged as one of the highest-engagement categories on social media
Vaishnavi Deshpande Jan 14, 2026 7:02 PM
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Shalinee Mishra Jan 13, 2026 8:52 AM
A section of content creators is choosing to step away from the hustle and return to 9-to-5 roles, seeking stability over uncertainty
Shalinee Mishra Dec 25, 2025 8:53 AM
The panel discussion explored how digital creators are reshaping brand partnerships through authenticity and direct audience engagement
e4m Staff Dec 17, 2025 5:37 PM
The Meesho Creator Club is enabling lakhs of everyday creators to earn steady incomes by promoting products priced mostly under Rs 999
Shalinee Mishra Dec 9, 2025 10:01 AM
In an interaction with e4m, actor and content creator Ankita Sehgal speaks about turning to acting, brand deals, and why credibility mattered more than volume
Shalinee Mishra Nov 25, 2025 1:18 PM
Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful full-funnel growth engines
Shalinee Mishra Nov 17, 2025 9:26 AM
As per an industry report, 87% Gen Z identify as fans of something or someone; 91% have participated in fan activities in the past year
e4m Staff Nov 17, 2025 9:25 AM
According to industry buzz, there is a clear preference for short-form video during the festive rush, with formats such as Reels and YouTube Shorts commanding 20–25% higher fees than static posts
Shalinee Mishra Oct 17, 2025 9:00 AM
Industry observers say most collaborations are build on trust but brands need to ensure content hygiene, and can bring in some legal checks and infrastructure
Shalinee Mishra Oct 15, 2025 9:30 AM
Popular content creator Raj Grover shares how discipline, authenticity, and relatable humour built his 2.2 million-strong following and brand trust, while he eyes a future in mainstream acting
Shalinee Mishra Oct 7, 2025 9:50 AM
Experts say many creators now function as “one-stop shops”, handling venue, curation, promotion, and integration, reducing the need for agencies
Shalinee Mishra Sep 24, 2025 9:31 AM
Content creator Dolly Singh speaks to e4m on why convincing brands for new-age content is still a challenge, her experimentation with vertical-format storytelling, and more
Shalinee Mishra Sep 22, 2025 9:24 AM
Industry watchers say the change hints at a potential power shift in the influencer economy, with smaller and regional creators positioned to benefit from higher retention and lower Skip Rates
Shalinee Mishra Aug 28, 2025 8:56 AM
Industry insiders say scarcity isn’t the only reason. Many creators are intentionally keeping their feeds organic to build trust
Shalinee Mishra Aug 18, 2025 9:03 AM
From last-minute briefs to payment delays, creators share what’s going wrong — and how both sides can make it work
Shalinee Mishra Aug 12, 2025 8:30 AM
From her viral Louis Vuitton auto-rickshaw bag recreation to quick execution and serving quality, Aditi Agrawal shares insights on experimenting with formats to better connect with her audience
Shalinee Mishra Aug 11, 2025 8:16 AM
Ranbir Kapoor, Kusha Kapila and many others have launched their own business
Anuja Jain Jul 23, 2025 9:07 AM
From freelancers to steady gigs, video editors have become an integral part of the content creation landscape, with some earning ₹10–15 lakh a month
Shalinee Mishra Jul 21, 2025 8:40 AM
Jimmy Donaldson, widely known as MrBeast, has reportedly become the world’s first content creator to reach billionaire status
e4m Staff May 23, 2025 8:45 AM
Brand deals and product placements are no longer the only avenues for income; content creators are successfully leveraging the subscription model to offer premium paywalled content
Shalinee Mishra May 16, 2025 8:59 AM
From unexpected brand ambassador choices to campaigns that blur the lines between product and pop culture, the playbook this year is less about polish and more about personality
Shalinee Mishra Apr 23, 2025 9:15 AM
While some industry stakeholders suggested self-regulation and being respectful of cultural sensitivities, others said creative freedom could be at risk here
Aditi Gupta Mar 26, 2025 8:36 AM
The Creators HQ brings together top creators, enablers, and industry supporters from around the world to empower them and foster innovation in the digital content sector
e4m Staff Jan 16, 2025 12:50 PM
The tool streamlines content creation, monetization, and customer engagement, empowering creators to connect seamlessly with Amazon’s vast audience
Shalinee Mishra Nov 7, 2024 9:16 AM
Industry experts weigh in on the implications of the new update noting that it could enhance user engagement and allow creators to focus on storytelling but may also compromise virality
Shantanu David Oct 22, 2024 8:32 AM
LinkedIn has a new breed of creators—those focused on producing content that are intellectual in nature. In contrast, Instagram thrives on entertaining, visually appealing content
Shalinee Mishra Oct 8, 2024 9:41 AM
IMPACT interviews eight stalwarts who are redefining the talent management industry one viral moment at a time
Anjana Naskar Oct 3, 2024 9:42 AM
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
Chehneet Kaur & Soumya Gawri Sep 3, 2024 2:30 PM
I&B Minister Ashwini Vaishnaw said this on Thursday while launching 25 challenges as part of the ‘Create in India Challenge - Season 1’ for World Audio Visual & Entertainment Summit
e4m Staff Aug 23, 2024 9:03 AM
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
e4m Staff Jul 31, 2024 9:06 AM
The course is designed to support content creators to be compliant with the ASCI code and the law, and uphold ethical standards and transparency in the influencer marketing industry
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts
Tanzila Shaikh Mar 19, 2024 9:15 AM