experiential spends?blur=25

At the e4m Red Carpet Experiential Marketing Summit, panellists discussed the impact of the pandemic on the experiential industry and the upcoming innovations in the space

exchange4media Staff Oct 19, 2020 8:23 AM

Game of thrones?blur=25

Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise

Neethu Mohan Apr 16, 2019 9:05 AM


Samyukta Ganesh Iyer, Head of Marketing, Baskin Robbins India, talks about the brand’s latest campaign, the role digital is going to play for the brand this year, new products and more

Neethu Mohan Apr 16, 2019 8:57 AM


Members get a chance to redeem points and win a jackpot of Rs 1.25 lakh

exchange4media Staff Feb 11, 2019 6:22 PM

David Hoffman- Dunkin Brands?blur=25

He will step into the role previously held by Nigel Travis, who will now serve as Executive Chairman on the Board of Directors

exchange4media Staff Jul 12, 2018 2:36 PM

Youth Quotient: "I don't have to go to the news, the news finds me"?blur=25

Malik Sumrani, Assistant Manager, Social Media, Aspri Spirits is a digital native whose workaday life revolves around keeping users engaged on social media, a job that is his calling

Abhinna Shreshtha Apr 9, 2014 7:48 AM

Baskin Robbins’ Subroto Mukherjee joins BURGS as COO?blur=25

Mukherjee will spearhead the gourmet burger company’s expansion plans in India, which includes opening 25 outlets over the next three yrs

exchange4media Staff Feb 19, 2013 7:18 PM

Euo RSCG scoops the creative mandate for Baskin Robbins?blur=25

Following a multi-agency pitch, Baskin Robbins, the ice cream brand has appointed Euro RSCG India to handle its creative business. The business will be serviced out of Euro RSCG Mumbai branch office. The other agencies that had participated in the pitch included the incumbent agency- Thought Blurb and Rediffusion Y&R.

exchange4media Mumbai Bureau Dec 16, 2010 7:29 AM