Baskin Robbins India unveils campaign featuring Italian Gelatos

The films depict that at the heart of everything the brand creates, there is a simple promise, to make people feel joy, comfort and wonder

by e4m Staff
Published: May 16, 2025 12:53 PM | 2 min read

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Baskin Robbins India has launched a range of Italian Gelato scoops and sundaes. To support the launch, the brand has introduced a set of three films. The new campaign has gone live earlier in the month of May on leading and social digital platforms. The brand will invest up to 20% more than its spends last year to build visibility and awareness for this campaign.

The films are set in real, relatable scenarios. They depict that at the heart of everything the brand creates, there is a simple promise, to make people feel joy, comfort and wonder.

This is achieved through a couple rediscovering playfulness, a grandmother reconnecting with her inner child, and friends navigating the ups and downs of growing up; all with their Baskin Robbins Gelato in hand. In true Italian style the consumer is transported to the cobblestoned streets of Italy- without a passport! Each film is a reminder that every moment should be worth celebrating, filled with happiness, Italian passion, smooth charm and a genuine love for life.

“Our endeavour with the campaign is not just to introduce Italian Gelatos, but to also highlight the international equity of the brand and the fact that we want to continuously give our consumers only the best from around the world. For us, it’s not just about indulgence, it’s about connection, that is built over shared ice cream scoops and shared laughs. These films with their humour amplify the joyous, friendly and relatable personality of the brand in its full glory - it surprises you, warms you, and gently reminds you to savour the moment” said Aleesha Desai, General Manager Marketing, Baskin Robbins India.