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In conversation with President, Dailyhunt, who recently won e4m Influencer of the Year award

exchange4media Staff 1 week ago

Stakeholders of the influencer economy agree that the attempts to clean up the ecosystem or ‘drain the swamp’ are welcome, but not enough.

Venkata Susmita Biswas 26-November-2018

Advertorial: The Influencer Syndrome is social media’s biggest trend; and the ‘influencer’ is the new-age celebrity we all aspire to be

exchange4media Staff 26-September-2018

While influencer marketing has been present for a few years now, the world is increasingly waking up to its potency, with social media as the driving force

Dolly Mahayan 20-September-2018

Sundip Shah of Amway India shares the brand’s marketing focus as it completes 20 years in India and the effectiveness of their digital campaigns

exchange4media Staff 24-August-2018

Influencers’ deep and direct connections with their audiences help brands to reach consumers say experts from KWAN Entertainment, Amway, BBLUNT, Social Kinnect & Golinopinion

Misbaah Mansuri 20-August-2018

Prime Minister Narendra Modi, Amitabh Bachchan and Shah Rukh Khan lost 3 lakh, 4 lakh, and 3.6 lakh Twitter followers, respectively

exchange4media Staff 17-July-2018

The conversation centred around trends such as how internet and video are becoming synonymous, decentralization of the power of internet and the rise of digital superstars

Misbaah Mansuri 29-June-2018

We spoke to some Indian influencers to understand their take on Unilever CMO's recent announcement to tackle fake followers

Madhuwanti Saha 27-June-2018

According to CMO Keith Weed, as much as 40 per cent of influencers have been involved with buying followers at some point, sometimes accidentally

exchange4media Staff 18-June-2018

Smritika Sharma, Chief Marketing Officer, RAW Pressery, talks to e4m about the company's media spends, brand strategy and more

Venkata Susmita Biswas 02-May-2018

The newly-wed extensively promoted a jewellery brand, wedding invitation card maker and retailer Big Bazaar on social media channels

Venkata Susmita Biswas 05-December-2017

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Venkata Susmita Biswas 20-November-2017

The award honours visionaries who have transformed the industry and inspired the next level of growth

exchange4media Staff 10-October-2017

People are highly likely to opt for a brand based on the recommendations of an individual they respect and trust and brands could partner with influencers to get there

Sahil Chopra 02-September-2017

The newly created agency will be a first-of-its-kind outfit that will offer customized branding solutions depending on the campaign themes of the brands

exchange4media Staff 01-September-2017

Karthik Srinivasan, Prashanth Challapalli, Charulata Ravi Kumar, Sunil Lulla among others feature on LinkedIn’s fourth edition of Power Profiles, a list of the most viewed LinkedIn profiles of professionals in India

exchange4media Staff 24-August-2017

Consolidate budgets and utilise them for a Class A, subject expert influencer, which will lend the asset or engagement a greater lifetime value, says Abhishek Gupta, Founder and CEO of Sterling AG

Abhishek Gupta 03-August-2017

A study by MarketingLand suggests that 90% of buying decisions are influenced by online reviews

Mitchelle Carvalho 29-July-2017

A recap of the most important stories that you may have missed this week

exchange4media Staff 22-July-2017