Although social media is a private space, influencers have the responsibility to exercise caution and due diligence, say industry observers

Kanchan Srivastava May 3, 2022 9:09 AM


Panelists shared their valuable inputs on 'Impact of influencer marketing and social media on the public relations' at the IPRCCC 2021

exchange4media Staff Apr 13, 2022 1:28 PM

Parcos Beauty Influencer Awards 2022?blur=25

The awards were divided into 4 categories-Best in Class, Emerging Influencers, Platform & Category Influencers & Creative Influencers

exchange4media Staff Mar 29, 2022 2:08 PM

e4m GameOn summit?blur=25

At e4m Game On Summit, a panel comprising gamers, creators & influencers shared that an effective marketing strategy is when influencer marketing is combined with the growing popularity of gamers

exchange4media Staff Mar 14, 2022 7:05 PM


Women are carving a niche for themselves in the online gaming space as gamers, streamers, game developers or entrepreneurs and that is helping to change the stereotypes, stakeholders say

Kanchan Srivastava Mar 10, 2022 8:36 AM


As part of the campaign, Snapdeal is encouraging women to create and share Instagram Reels and YouTube shorts talking about the women who inspired them

exchange4media Staff Mar 8, 2022 3:00 PM

Shuchi Sethi?blur=25

Guest Column: Shuchi Sethi, India Lead, AnyTag, shares the complete guide to influencer marketing, along with its benefits and efficiency

Shuchi Sethi Mar 2, 2022 9:01 AM


Viral Pitch will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers

exchange4media Staff Feb 28, 2022 12:34 PM


This acquisition will allow Wunderman Thompson to offer its clients and brands much deeper and more direct access to the creator economy

exchange4media Staff Feb 23, 2022 8:24 AM


The decision will go a long way in reducing the burden on brands and influencers and will encourage greater compliance from all parties, said ASCI

exchange4media Staff Feb 14, 2022 4:33 PM


Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts 

Mansi Sharma Feb 4, 2022 8:30 AM


We received 2 consumer complaints against Ranveer Singh, and 2 suo motu complaints each against Urvashi Rautela and Jacqueline Fernandez, said ASCI Secretary General Manisha Kapoor

Kanchan Srivastava Feb 1, 2022 8:45 AM


In today’s Influencer Series, the young achiever talks about her journey into the world of content creation

Mansi Sharma Jan 18, 2022 9:01 AM

Bhuvam Bam?blur=25

In today’s edition of Influencer Series, Bam talks about his journey to becoming one of India’s most loved YouTubers, his latest web series Dhindhora, his brand associations and more

Mansi Sharma Dec 23, 2021 8:58 AM

Parcos Beauty Influencer Awards 2022?blur=25

The winners will be honoured with awards across 4 categories - Best in Class, Emerging Influencers, Platform & Category Influencers, and Creative Influencers

exchange4media Staff Dec 16, 2021 6:42 PM


The campaigns and launches involved both national & international entities with an intent to reach out to all of India through myriad languages across cultures

exchange4media Staff Dec 8, 2021 8:42 AM


The company teams up with Sony Music India and announces the launch of a web series and collaborations with Indian creators and influencers to reach out to millions of gaming aficionados in India

exchange4media Staff Nov 29, 2021 5:21 PM

Kusha Kapila?blur=25

Today, we feature digital content creator Kusha Kapila in e4m's Influencer series where she shares her struggles, achievements and journey so far

Mansi Sharma Nov 29, 2021 8:47 AM

Mansi Jain?blur=25

Mansi Jain, GM and Vice President, Roposo and Commerce for Glance, shared the platform's strategy to build a creator-led live commerce business, which included the Shop 101 acquisition

Javed Farooqui Nov 26, 2021 8:37 AM