influencer
ClanConnect.ai?blur=25

The AI-driven influencer marketing platform recently gleaned insights into the state of influencer marketing in India

exchange4media Staff Apr 16, 2021 1:25 PM

kunal kishore?blur=25

COO Sinha explains how the AI-powered influencer management platform generates algorithms to meet brands' requirements around several touchpoints like follower count, location, engagement rate, etc.

Mansi Sharma Apr 6, 2021 8:50 AM

Teamwork Communications Group?blur=25

The new Influencers Engagement wing of the company will focus on brands that are looking for a more cohesive and modern approach to their communications campaigns

exchange4media Staff Apr 1, 2021 12:37 PM

Siddharth Malhotra?blur=25

The We Don't Stop campaign conveys a message of hope and resiliency as many around the world continue to persevere in the face of difficult circumstances

exchange4media Staff Mar 30, 2021 4:51 PM

Archana Jain?blur=25

Guest Column: Research as well as experience point to healthy ROIs for most businesses that use an influencer marketing strategy, said Archana Jain, Managing Director & CEO

Archana Jain Mar 25, 2021 3:00 PM

Buzzoka Report?blur=25

Instagram leads as the primary choice of brands in 2020 with 82% of marketers' choice, followed by YouTube at 41%

exchange4media Staff Mar 18, 2021 2:36 PM

chtrbox?blur=25

The new division will power content creators to fulfill their potential across digital mediums, while providing integrated support and advisory

exchange4media Staff Mar 17, 2021 5:08 PM

Bored Games?blur=25

The channel is a hub where people can head in their leisure/‘bored’ times and create innovative content

exchange4media Staff Mar 12, 2021 1:03 PM

Kisan Konnect - Digital Refresh Networks?blur=25

The agency will be offering a digitally-driven holistic approach to the farmer producer company, right from planning, content, and creative making to influencer marketing

exchange4media Staff Mar 11, 2021 2:20 PM

Naveen Tewari - Annurag Batra?blur=25

e4m Influencer of the Year 2020 Naveen Tewari, Founder & CEO, InMobi & Glance, speaks to Dr. Annurag Batra, Chairman & Editor in Chief - BW Businessworld

Annurag Batra Mar 6, 2021 7:17 PM

award?blur=25

At the event, Tewari, Founder & CEO of InMobi & Glance, shared his learnings of the last 12 months

exchange4media Staff Mar 6, 2021 8:23 AM

Max Fashion Campaign?blur=25

Envisaged by DViO Digital, this initiative will be rolled out across digital, influencer communities and on-ground workshops

exchange4media Staff Mar 2, 2021 1:05 PM

otrivin digital campaign?blur=25

The campaign aims to cover the urban audiences of major 15 cities of India, where poor air causes the greatest number of respiratory health issues

exchange4media Staff Mar 1, 2021 6:32 PM

Anita Hassanandani -mamaearth?blur=25

Commenting on the association, Sambit Dash, VP Marketing, Honasa Consumer Pvt. Ltd., said that Hassanandani resonates with our consumers and fits in strongly with our brand ideology of Goodness Inside

exchange4media Staff Feb 25, 2021 3:45 PM

Asci?blur=25

Industry observers opine that the draft guidelines will create a balance between the three stakeholders - the brand, the influencer, and the influencer’s audience

Nafisa Shaheen Feb 25, 2021 9:13 AM

Syska Accessories Logo?blur=25

With this collaboration, Syska is aiming to move forward with its proposition of being the perfect companion for its millennial and Gen Z target audience

exchange4media Staff Feb 24, 2021 12:25 PM

asci?blur=25

This will ensure that consumers don't confuse the advertised content with user-generated ones

exchange4media Staff Feb 22, 2021 8:49 AM

Facebook Watch?blur=25

A large chunk of Watch users come from India as the country is Facebook’s biggest market with 320 million users

Javed Farooqui Feb 22, 2021 8:40 AM

Manisha Kapoor?blur=25

Manisha Kapoor, Secretary General, ASCI, opens up about the body’s guidelines for social media influencers, what's in it for brands, and more

Misbaah Mansuri Feb 22, 2021 8:29 AM

Total Gaming - Opraah?blur=25

The agency will be looking into end-to-end influencer management activities, brand partnerships and further leveraging the brand value of the gaming influencer

exchange4media Staff Feb 16, 2021 1:55 PM