influencer
influencerMarketing?blur=25

In the virtual conference, industry leaders share how they have reached out to their consumers in these trying times

exchange4media Staff May 30, 2020 8:39 AM

IGTV?blur=25

The company said in a statement that by sharing ad revenue, Instagram wants to support content creators' investment on the platform

exchange4media Staff May 29, 2020 10:54 AM

TikTok?blur=25

According to industry experts, during these times of COVID-19 brands are ready with a thoughtful strategy for TikTok

Sanstuti Nath May 25, 2020 8:27 AM

LinkedIn?blur=25

According to data provided by LinkedIn, engagement on the platform related to coronavirus has increased sharply in recent weeks, with the uptrend rapidly increasing toward the end of February

Tasmayee Laha Roy May 22, 2020 9:23 AM

Parachuta Advansed Champi Beats with Bharto Singh?blur=25

Conceptualised by VMLY&R, the campaign roped in TV celebrities such as Bharti Singh, Anita Hassanandani, Hina Khan and Deepika Singh, as well as key TikTok influencers

exchange4media Staff May 11, 2020 3:31 PM

Jose Covaco?blur=25

Although he refuses to call himself an influencer, Covaco finds himself sought after by many brands largely because of his humorous take on things that resonate with the average Indian consumer

Christina Moniz May 7, 2020 8:38 AM

Influencers?blur=25

With a 12% increase in content consumption on smartphones, brands are spending close to 50% of digital marketing budgets on influencers

Christina Moniz May 5, 2020 8:32 AM

Nagesh Banga BIGO LIVE?blur=25

Nagesh Banga, Deputy Country Manager, BIGO LIVE, talks about plans to make the app as localized as possible to cater to the growing demand for social media platforms in India today

exchange4media Staff May 4, 2020 9:17 AM

Abhishek Joshi MX Player?blur=25

Guest Column: In ‘Marketers Playbook for 2020 Post COVID-19' series, Abhishek Joshi, Head of Marketing & Business Partnerships, MX Player, says new habits will be the new normal even after the crisis

Abhishek Joshi Apr 24, 2020 9:13 AM

sharechat?blur=25

The social media platform has created unique brand experiences, bringing brands closer to their audiences

exchange4media Staff Apr 8, 2020 12:59 PM

Social media?blur=25

Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value

Anjali Thakur Mar 31, 2020 8:32 AM

Dettol Handwash Challenge with Kartik Aaryan?blur=25

Bollywood celebrities such as Kartik Aaryan and Urvashi Rautela also joined the challenge

exchange4media Staff Mar 23, 2020 7:35 PM

Influencer Marketing?blur=25

Industry experts say while influencer partnerships are on the rise, brands are conscious that they cannot come across as ‘pushy’ and are trying to ensure the focus remains on sensitive messaging

Shikha Paliwal Mar 19, 2020 8:36 AM

Ashutosh Harbola Buzzoka?blur=25

Buzzoka has also requested influencers to only use information on Coronavirus coming from the Government of India or the World Health Organization

exchange4media Staff Mar 18, 2020 4:14 PM

sugar?blur=25

The cosmetic brand's digital activity saw 5600+ posts on Instagram, using #BetterWithHer and reached approx. 7.7K + people

exchange4media Staff Mar 17, 2020 4:15 PM

bombay hc?blur=25

The accounts of the influencers were blocked in July 2019 after an FIR was filed against them for inciting religious disharmony though a video

exchange4media Staff Mar 12, 2020 3:10 PM

Hashtag Orange?blur=25

The Mumbai office would have full-service capabilities and will work closely with the headquarters for insight-driven digital offerings of the agency

exchange4media Staff Mar 6, 2020 1:08 PM

Fortune?blur=25

The brand will soon release a new TVC, conceptualised by Ogilvy, featuring Akshay Kumar

Nafisa Shaheen Feb 28, 2020 8:45 AM

inca?blur=25

INCA enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

exchange4media Staff Feb 18, 2020 11:30 AM

movie marketing?blur=25

With the changing dynamics of movie marketing and rise in digital spends, agencies are working closely with platforms and booking sites to efficiently use data to target cohorts

Shreshtha Verma Feb 18, 2020 8:20 AM