RBI brings influencers under marketing rules, bars NBFC staffers from taking incentives
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
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Published: Jun 16, 2026 12:15 PM | 1 min read
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- The Reserve Bank of India (RBI) has prohibited employees of regulated entities, including banks and NBFCs, from receiving third-party incentives for selling financial products.
- Banks and NBFCs can still reward their own employees for product sales through their internal compensation frameworks.
- The RBI's final directions aim to prevent aggressive sales practices and mis-selling of financial products, with the new norms set to take effect on January 1, 2027.
- The RBI clarified that requests for access to device features during customer onboarding are not considered "forced actions" if the purpose is transparently disclosed to customers.
The Reserve Bank of India (RBI) has clarified that employees of regulated entities (REs), including banks and non-banking financial companies (NBFCs), cannot receive incentives from third parties for selling financial products. However, banks and NBFCs remain free to reward their own employees for product sales under their internal compensation frameworks, as per media reports.
Issuing its final directions on the advertising, marketing and sale of financial products and services, the central bank said the objective is to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products. The norms will come into effect from January 1, 2027.
"The intention is to ensure that the incentive structures do not lead to aggressive sales practices or mis-selling of products," the RBI said.
The RBI has also provided clarity on the use of device permissions during the customer onboarding process. It said that requests seeking access to features such as a customer's camera, location, or other device functionalities would not be considered a "forced action", provided the purpose of seeking such access has been clearly and transparently disclosed to the customer beforehand.
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