ToBe Online appoints YVS Satyanarayana Murthy as Chief Strategy Officer
Murthy brings over three decades of experience across media, advertising, content and digital businesses
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Published: Jul 20, 2026 11:33 AM | 1 min read
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ToBe Online has appointed YVS Satyanarayana Murthy (Satya) as its Chief Strategy Officer (CSO). The appointment has been shared by Bharat Gupta, Founder & Chief Architect of ToBe Online, on LinkedIn.
In his new role at ToBe Online, Murthy will be responsible for shaping the company’s strategic direction, strengthening partnerships and supporting growth initiatives across its technology, product and commercial operations.
Murthy brings over three decades of experience across media, advertising, content and digital businesses.
Prior to joining ToBe Online, he was associated with WPP Media (formerly GroupM), where he led the India business for GOAT (Influencer Marketing) and WPP Motion Entertainment (Content Business), focusing on business growth and client partnerships.
His career also includes leadership roles at Radio Indigo and Radio City.
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