influencer-marketing-strategy

ToBe Online appoints YVS Satyanarayana Murthy as Chief Strategy Officer

YVS Satyanarayana Murthy Joins ToBe Online as Chief Strategy Officer?blur=25

Murthy brings over three decades of experience across media, advertising, content and digital businesses

e4m Staff Jul 20, 2026 11:33 AM

Language models place little weight on brand-owned content: Stuart Bowden, WPP

WPP's Stuart Bowden on the Shift from Paid Media to Influencer Marketing?blur=25

Stuart Bowden, President of Strategy and Capabilities for Global Clients, WPP, speaks to e4m on working differently with communities for engagement, distinction between paid and organic, and much more

Simran Sabherwal Jun 30, 2026 9:21 AM

India Today’s Instagram network delivers 218% higher engagement for India Today Influence

India Today Influence?blur=25

India Today Influence is the influencer marketing arm of the India Today Group

e4m Staff Jun 12, 2026 11:58 AM

Ashwin Moorthy takes charge of expanded global mktg & media mandate at Godrej Consumer

Ashwin Moorthy takes charge of expanded global mktg & media mandate at Godrej Consumer?blur=25

Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency

Imran Fazal May 26, 2026 9:14 AM

Publicis Groupe India names Diwaker Chandani to lead Influential rollout

Publicis Groupe India names Diwaker Chandani to lead Influential rollout?blur=25

Influential is the group’s global creator marketing solution

e4m Staff Apr 20, 2026 9:06 AM

Swati Borda joins JioStar as Associate Director – Key Accounts, Influencer Marketing

Swati Borda appointed at JioStar for key accounts and influencer strategy?blur=25

Earlier, Borda has also worked with ShareChat, Korra, ByteDance, Buzzone and Cookie Digital

e4m Staff Apr 9, 2026 5:28 PM