Date-wise News
Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes
Guest Column: Dr. Sandeep Goyal explains that the rebellion against personalisation is not a rejection of technology, but a demand for boundaries
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical excitement and buzz
As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes
Kanchan Srivastava 42 minutes ago
e4m has learnt Rahul Chandran & Aanchal Johar resigned from Times Network a few weeks ago and may step away from their roles soon; Chandran’s resignation has been accepted, Aanchal may be retained
Raina explains why trust has become Lava's biggest competitive advantage, how tech creators helped rebuild the brand's credibility and more
In 2025, India was among the standout performers, securing 32 Lions, including one Grand Prix and nine Golds. This year, the tally shrank dramatically
TRP row also puts the spotlight on news-licensed channels carrying general entertainment and sports programming
