Creativeland Asia wins Del Monte's creative mandate

The account will be serviced from Creativeland Asia's Delhi office

by e4m Staff
Published: Jun 29, 2026 2:49 PM | 2 min read

Creativeland Asia wins Del Monte's creative mandate

Creativeland Asia (CLA) Delhi has secured the creative mandate for Del Monte India after a multi-agency evaluation process.
CLA will lead integrated brand and product communications, focusing on developing a strategic creative platform to enhance consumer affinity and highlight Del Monte's heritage in food.
Mayur Chandra, Chief Business Officer of CLA, emphasized the opportunity to create a narrative around expertise and culinary enjoyment as India's food culture evolves.
Del Monte's DGM of marketing, Kiranpreet Kaur, expressed confidence in CLA's understanding of their vision and the importance of relevant communication as consumer expectations change.

Creativeland Asia (CLA) Delhi has been awarded the creative mandate for Del Monte India, following a multi-agency evaluation process. The partnership will see CLA lead integrated brand and product communications for the food brand, stated a press release.

The mandate includes developing a strategic creative platform and communication initiatives across key categories, with a focus on building stronger consumer affinity and reinforcing Del Monte's differentiated heritage and expertise in food.

Commenting on the partnership, Mayur Chandra, Chief Business Officer, Creativeland Asia, said, "Del Monte is one of those brands that combines a rich global legacy with contemporary relevance. As India's food culture continues to evolve, consumers are looking for brands that inspire creativity in the kitchen and bring greater enjoyment to everyday meals. We see a compelling opportunity to build a distinctive narrative around expertise, product excellence and the joy of great cuisine, while creating work that is culturally resonant for India. We're excited to partner with the team and help shape the next phase of the brand's journey.”

Kiranpreet Kaur, DGM – marketing, Del Monte Foods added, "As consumer expectations continue to evolve, it becomes increasingly important to communicate our strengths in a way that is both relevant and inspiring. Creativeland Asia demonstrated a strong understanding of our vision and category dynamics, and we look forward to building impactful brand stories together."

The account will be serviced from Creativeland Asia's Delhi office.