Kinnect wins Burger King India’s creative mandate
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
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Published: May 26, 2026 12:01 PM | 2 min read
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- Kinnect has secured the creative mandate for Burger King in India, focusing on brand strategy, creative communication, digital storytelling, and culture-led campaigns.
- Kapil Grover, Burger King's Group Chief Marketing and Digital Officer, expressed confidence in Kinnect's ability to engage Gen Z and millennial consumers as the brand enters a new growth phase.
- Chandni Shah, CEO of Kinnect, highlighted Burger King's cultural relevance and commitment to modern brand-building, emphasizing the brand's distinctive and entertaining approach.
- Neville Shah, CCO of Kinnect, noted the opportunity to create impactful work with Burger King, describing it as a fun brand to collaborate with.
Kinnect has won the creative mandate for Burger King in India.
The mandate will see Kinnect partner with Burger King India across brand strategy, creative communication, digital storytelling, and culture-led campaigns.
Kapil Grover, Group Chief Marketing and Digital Officer at Burger King, said: “In India, Burger King has established itself as a culturally relevant brand with a differentiated tone, driven by off-centre humour and a fresh perspective on Gen Z and millennial consumers. As we approach our next phase of growth, we are happy to partner with the Kinnect team, who have done some outstanding work with our core TG of Gen Z and millennials. Kinnect will bring in the sizzle to our sauce, and we look forward to clutter-breaking, TG-relevant, insight-driven work in the days to come.”
Chandni Shah, CEO of Kinnect, said “Burger King is one of those rare brands that has built both product love and cultural relevance at scale. What makes the brand so exciting for us is that it understands modern brand-building. It doesn’t just participate in culture, it contributes to it. As a brand, it has consistently shown the courage to be distinctive, entertaining, and sharply relevant to young audiences. We’re thrilled to partner with them at such an exciting phase of growth.”
Neville Shah, CCO of Kinnect, added, “Burger King is a great opportunity to do great work and make it part of the conversation. What a fun brand to work with.”
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