Radico Khaitan appoints AdGlobal360 as its digital media partner

Under this mandate, AGL will lead digital media strategy, media planning & buying, social media, influencer engagement, and insight-led digital solutions

by e4m Staff
Published: Jun 9, 2026 12:38 PM | 1 min read

Radico Khaitan appoints AdGlobal360 as its digital media partner

AGL has been appointed to manage digital media strategy, planning, buying, social media, influencer engagement, and digital solutions for Radico Khaitan's brands.
The partnership aims to enhance Radico Khaitan's digital brand presence and improve consumer engagement.
Kunal Madan, CMO of Radico Khaitan, emphasized the importance of emotional and culturally relevant branding in alignment with consumer expectations.
Rakesh Yadav, CEO of AdGlobal360, highlighted the collaboration's focus on combining data-driven insights with creative strategies to strengthen Radico Khaitan's digital marketing efforts.

Under this mandate, AGL will lead digital media strategy, media planning & buying, social media, influencer engagement, and insight-led digital solutions across Radico Khaitan's portfolio of brands, with the objective of deepening digital brand presence and driving meaningful consumer engagement at scale.

Commenting on the partnership, Kunal Madan, Chief Marketing Officer at Radico Khaitan, said, "At Radico Khaitan, our focus remains on building brands that are deeply rooted in emotion and cultural relevance, while staying sharply aligned to evolving consumer expectations. In collaboration with AGL, we look forward to strengthening our creative and digital marketing ecosystem to deliver more meaningful and impactful brand experiences at scale."

Speaking on the win, Rakesh Yadav, CEO, AdGlobal360, said, "Radico Khaitan has built some of India's most beloved brands by staying deeply connected to consumer culture, and that is exactly the kind of partnership where data and creativity must work as one. We are excited to bring together insight-led creative intelligence, technology, and strategic media expertise to strengthen their digital presence and consumer engagement. This win reflects our belief that the most impactful brand experiences are built at the intersection of deep consumer understanding and smart marketing architecture."