Actor and entrepreneur Karan Tacker is the Co-founder of GOONDA, a lifestyle brand offering an Indian agave spirit and energy drink

Aditi Uniyal Mar 4, 2026 9:04 AM

The meeting is set to be held on March 22, the same day as the IPL 2025 opener between KKR and Sunrisers Hyderabad 

e4m Staff Mar 19, 2025 9:56 AM

First-time violation may result in a Rs 10 lakh penalty, while repeat offenses could lead to fines up to Rs 50 lakh

e4m Staff Oct 30, 2024 5:00 PM

The ‘Can’t Stand Still’ campaign reflects the ethos of keep walking and wanting more from life

e4m Staff Oct 28, 2024 3:12 PM

The referenced communication lacked that precision that is reflected in our formal policies and documents,' said Meta in a statement

e4m Staff Aug 23, 2024 1:29 PM

Ruchira Jaitly, Chief Marketing Officer, Diageo India, speaks to e4m Editor Naziya Alvi Rahman about the company's innovative strategies and the unique challenges & opportunities in the Indian market

Naziya Alvi Rahman Dec 14, 2023 7:49 AM

New and old industry players share their understanding of the kind of marketing & advertising needed for the sector

Chehneet Kaur Nov 24, 2023 9:25 AM

The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth

Kanchan Srivastava Nov 15, 2022 8:54 AM

Brands say government can look at supporting local businesses in the industry by allowing some form of advertising as the market is growing exponentially across categories

Shantanu David Nov 5, 2021 9:00 AM

The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will account for 30% of alcohol ad spend in 2023, up from 21% in 2019

exchange4media Staff May 24, 2021 11:34 AM

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns

Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM

Bhatia, Founder and CEO, Simba Craft Beer, tells us about the company’s newest launch, foray into the gourmet category, marketing strategies and expectations from the festive season

Eularie Saldanha Oct 22, 2020 9:01 AM

The video was launched on Instagram & Facebook and is being promoted on Instagram using the story feature

exchange4media Staff May 23, 2020 9:58 AM