The ‘Can’t Get More Italian’ campaign will be amplified across digital platforms and OOH activations

exchange4media Staff Sep 16, 2019 4:39 PM

Del Monte launches new social media campaign

This Christmas, Del Monte inspires sweet lovers to create delicious desserts with #SweetEscapades

exchange4media Staff Dec 27, 2016 12:34 PM

Brands take a different route to cut through clutter by getting unusual brand ambassadors

We spoke to digital and branding experts to understand the pros and cons of using these unconventional faces to endorse brands

Sarmistha Neogy Nov 7, 2016 9:02 AM

Brands get trendy being on social; use online influencers to grab eyeballs

The role of social media influencers is on the rise these days as brands increasingly count on them to generate conversation and grab eyeballs

Sarmistha Neogy Jun 3, 2016 8:06 AM

Del Monte makes it big with 'Krrish 3'

To get the maximum out of the association, Del Monte adopted a 360-degree approach & launched blitzkrieg of promotions, contests & co-branded products to maximise reach

exchange4media Staff Nov 14, 2013 12:18 PM