HiveMinds secures digital mandate for Dr. Reddy’s

The mandate will be managed by HiveMinds Mumbai team

by e4m Staff
Published: Jun 15, 2026 3:14 PM | 1 min read

HiveMinds, part of the Madison Group, has been awarded the digital marketing mandate for Dr. Reddy’s Laboratories to enhance its digital presence and e-commerce growth.
The mandate focuses on improving consumer engagement for Dr. Reddy’s selected over-the-counter (OTC) and nutrition brands through an integrated digital strategy.
HiveMinds will manage full-funnel e-commerce and creative services from its Mumbai team, aiming to optimize the consumer journey and deliver data-driven solutions.
Deepti Bhaduria, CEO of HiveMinds, expressed enthusiasm about partnering with Dr. Reddy's to scale customer acquisition and strengthen the brand's digital capabilities.

HiveMinds, a part of the Madison Group, has secured the integrated digital marketing mandate for Dr. Reddy’s Laboratories (Dr. Reddy’s).

The mandate is aimed at strengthening digital presence, accelerating e-commerce growth, and enhancing consumer engagement across channels for Dr. Reddy’s select over-the-counter (OTC) and nutrition brands. As part of the mandate, HiveMinds will provide an integrated digital strategy, including full-funnel e-commerce management across channels and creative services to drive impactful consumer experiences, stated a press release.

The mandate will be managed by HiveMinds Mumbai team, with a focus on optimising the consumer journey, improving performance metrics, and delivering data-driven, high-impact creative solutions.

Deepti Bhaduria, CEO of HiveMinds, said, “Health and wellness is a very interesting space for digital today, and Dr. Reddy’s has already built strong consumer relevance across categories. We’re excited to partner with them at this stage of their growth journey. With our strength in commerce, creative and experimentation, we believe we can help scale customer acquisition meaningfully and build a strong digital engine for the brand.”