Brand Catapult elevates Ria Kapoor as Director of PR and Communications

Brand Catapult has elevated Ria Kapoor to the position of Director of PR and Communications, where she will lead the agency's communications vertical.

In her new role, Kapoor will oversee strategic planning, media relations, brand reputation, crisis communication, celebrity and influencer partnerships, and integrated campaign development. She will also work closely with the agency's leadership team to strengthen and expand its public relations and integrated communications business.

Kapoor brings has over a decade of experience in public relations and strategic communications. During her tenure at Brand Catapult, she has led communication strategies, media relations, reputation management and brand storytelling across sectors for clients including Louve, Chica, Qavalli, Radisson Hotels, Steve Madden, Mahindra Group, Giani Ice Cream, Patodia Exports, Café de Flora and Shri Paramani Jewels. She has also spearheaded celebrity collaborations, talent sourcing and influencer-led campaigns.

Commenting on her elevation, Kapoor said, "PR today is not just about visibility, it is about relevance, trust and cultural impact. I am excited to take on this new role and continue building meaningful brand narratives that help our clients grow, connect and lead in their respective spaces.”

Dhruv Goel, Founder of Brand Catapult, said, “Ria has played a defining role in the growth of our PR practice. Her strategic clarity, strong media relationships and ability to build impactful brand stories have directly contributed to the success and expansion of several client accounts. Her elevation is a natural progression of her leadership and the value she continues to bring to both clients and the agency.”