public-relations-strategy

The Photo Opportunity: When a picture adds power to the PR story

When a picture adds power to the PR story?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how photo opportunities can amplify a PR story without overshadowing the narrative

Ganapathy Viswanathan 6 hours ago

'Businesses should see PR as a channel that builds reputation and reputation builds sales'

Vaishali Gauba?blur=25

This e4m’s ‘Too Young to Start?’ features Vaishali Gauba, as she shares her journey from the newsroom to building a boutique PR business

Ritika Upmanyu Sep 16, 2026 4:16 PM

Brand Catapult elevates Ria Kapoor as Director of PR and Communications

Ria Kapoor?blur=25

In her new role, Kapoor will oversee strategic planning, media relations, brand reputation, crisis communication, celebrity and influencer partnerships, and integrated campaign development

e4m Staff Aug 7, 2026 12:11 PM

Strategic PR: It was never absent—only redefined

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says the communications industry may be talking more about Strategic PR today, but strategy has always been at the heart of PR

Ganapathy Viswanathan Jul 21, 2026 8:27 AM