pr-industry

IPRCCC 2018: Experts deliberate on how innovation is key to achieve PR success

Panel discussion at the ninth edition of exchange4media’s India PR & Corporate Communications Conference (IPRCCC) 2018

exchange4media Staff 13-December-2018

IPRCCC 2018: Social media has made this era most challenging for PR industry: John Bailey

John Bailey, Managing Director & Partner, Ketchum Singapore, delivered the keynote address at exchange4media's India PR & Corporate Communications Conference (IPRCCC) 2018

exchange4media Staff 13-December-2018

Inside the changing world of PR & Corporate Communications

PR has now evolved into a high-level management profession that deals with the core values of an organisation.

Ruhail Amin 20-August-2018

EIKONA Connect:Time to Sharpen PR Messaging Skills

Average Print News Article Size shrinking; 8 out of 10 News Articles go without a Message

exchange4media Staff 09-December-2015

EIKONA Connect: PR Industry betting big on visuals to tackle dipping time spent on Print

For PR Industry professionals, given that the attention of a news reader is getting disturbed by multiscreen, the challenge is to ensure that the reader remembers the news. Visuals is the best option

exchange4media Staff 25-November-2015

India’s PR industry at Rs 800 cr: MSLGroup report

MSLGroup report on India’s PR industry sees growth scope amid a bleak economy, but lists fee structure, talent crunch, perception as major challenges

Shanta Saikia 27-January-2012