Confiance Communications secures PR Mandate for Mannlich

Confiance Communications, an integrated Communications Firm known for driving media advocacy and building investor and stakeholder trust for high-growth businesses, has secured the PR mandate for Mannlich, a men's skincare brand. 

Founded by Pritam Kudev, a seasoned marketer, Mannlich was born from a simple but consistent observation: that men have real skin concerns, and the products available to them have never genuinely addressed this problem. Mannlich was established to bridge this gap. The brand's product range spans body care, face care, and intimate hygiene care. Every product is proprietary, paraben-free, and sulphate-free, with formulations developed to EU standards. 

As its strategic Communications partner, Confiance will work closely with Mannlich to shape a cohesive brand narrative that brings together its EU-standard formulation philosophy, dermatologist-validated product range, and early market traction across metro and Tier 1 India. The focus will be on building a strong and consistent presence across men's grooming, lifestyle, and business media, positioning Mannlich as a category-defining entrant in India's evolving men's personal care landscape. As the brand continues to expand its product portfolio and deepen its presence across D2C platforms, Confiance will also develop a sustained thought leadership programme for Pritam Kudev, establishing him as a credible voice on men's self-care, D2C brand-building, and the evolving Indian grooming consumer. Alongside, efforts will be directed towards strengthening Mannlich's visibility within investor and startup ecosystems through credible, narrative-led storytelling that reflects both scale and long-term ambition.

Speaking on the partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “Men's grooming is one of the fastest-growing conversations in Indian consumer retail right now, and yet, the category is still largely telling the wrong story. It has been built around identity and aspiration, around beards and fragrances, while quietly, millions of Indian men have been navigating real skin problems with products that were never designed for them. At Confiance, we see this as a significant storytelling opportunity. Our role will be to shape a narrative that not only establishes Mannlich's formulation credibility, but places it at the centre of a larger conversation about what men's skincare in India can and should be.”

Adding to this, Pritam Kudev, Founder, Mannlich, said, “As Mannlich scales across platforms and geographies, it is critical that our brand story keeps pace with our growth. We have built something that the Indian male consumer has genuinely responded to, and now the priority is to ensure that the credibility behind every product decision we have made is visible to consumers, investors, and the broader ecosystem. Confiance's understanding of the D2C and consumer brand landscape, and their track record of building category narratives for brands at exactly this stage of growth, is what makes this the right partnership for us.”